Real estate agents are rarely found without their business cards as they realize the importance of making sure that potential customers know who they are and what they do. Of course, being a realtor also means searching for opportunities where there are none. Hence, having innovative and creative real estate business cards is imperative.
In real estate, sales are closed with face-to-face meetings. Your business card is not just about ensuring that your contact information is easy to find, but it also ensures your existing and potential customers remember you. Whether a person is looking to buy or sell real estate, they will get in touch with multiple realtors. That means they will have several real estate business cards. So, if you want to stand out and enjoy an edge over your competition, having a well-designed and attractive business card is the key. That way, customers will remember you and hence, you will be the first choice when they decide which real estate is the best for them.
Of course, you need to realize that you will not have a lot of ‘real estate’ when dealing with business cards. The compact card has to have your name, logo, email and phone number at the very least. So, you need to make optimal use of the space so that your business card is not only informative but also eye-catching. In case you are looking to redesign your business cards or you are just entering into the world of real estate, here are some cool ideas for realtor business cards to inspire you.
The Black Beauty
Black is a formal color and hence, if you work with high-profile clients, opt for a black backdrop and get your name and contact details printed in white. If you have a vibrantly colored logo, it will pop out against the solid black and make the card attractive.
Rather than having the conventional horizontal business card, have a vertical business card. Keep the backdrop white and get your name and contact information printed in white. On the reverse, have a solid color with the name of your real estate agency and logo. What’s not to like about such a business card?
Be Colorful and Bold
If you truly want to stand apart from the crowd, don’t be shy of using colors to your advantage. Use gold foil topography for elegance and let your colored logo do the rest. You can even add your business’ tagline to this card.
Minimalistic Business Card
It is essential you do not clutter the real estate business cards as it will not get the desired results. Instead, opt for a minimalist design that is attractive and informative. Use warm colors to brighten the cards and get the logo embossed to give the card a textural appeal. Just have the name of the agency and logo on the front while your name and contact details should be on the reverse side of the card.
Eco-friendly Business Cards
Get your business cards printed on recycled paper. Remember, many potential clients out there are worried about the environment and if you demonstrate your care for the environment, you will win brownie points.
Transparent Plastic Cards
If there is one way to stand out and get noticed, it is with the help of transparent plastic cards. Use simple fonts but make sure your real estate agency’s logo is in full color. It will make the card stand out even further.
Dual-Colored Real Estate Business Cards
You may be wondering why dual-colored business cards. On one face have one solid color with your name and contact details and on the other side, have a contrasting color with the agency’s name and logo. This card will catch eyeballs and will look cool.
Instead of printing your business card in the standard size, make it smaller so that it fits into pockets and wallets with relative ease. It is a sure-shot way to make it to the top of the stack so that when the client is going through business cards trying to decide which realtor to go with, your card will be the first they see. This increases the likelihood of getting a call for them. Isn’t that what you want?
Use Large Block Topography
Another cool way to attract attention is to use eye-catching topography. You can do this with large block topography on a solid color. Add your tagline to the business card and you are set to distribute it among potential clients.
As strange as it may sound, having your headshot on your real estate business cards is not a bad idea. Keep the image to the side with your name, phone number, and email ID. Put your agency’s name, logo, and website on the reverse side of the card. Why is this cool? Don’t forget that a person will meet several realtors when they want to buy and sell a property. If your card has an image of you, they will be able to recollect you. This boosts your chances of getting the client to sign on the dotted lines.
Insert Real Estate Quotes
In case you still want something unique and creative, get fun and compelling real estate quotes printed on the reverse of your business card. Make sure that the quotes are short and to-the-point. That way, the card will not look cluttered and messy. Also, the recipients will take the time to read the quote. You may find many of them nodding with agreement.
The Bottom Line
Real estate business cards play a vital role. They should be designed with care and printed with even more care. Make sure you always get the card customized to your business and brand so that it looks great and represents you perfectly. The US National Association of Realtor has found that nearly 89% homebuyers tend to recommend their real estate agents to family and friends or use them again. These are statistics that you cannot ignore. Wouldn’t it be nice to have a cool and trendy business card that your happy clients share with prospective referrals?