Holographic business cards are the perfect solution for every uber-modern professional with their finger on the cultural pulse, but there’s a definite right way to go about designing these cards; here are 11 tips for creating your ideal holographic business cards.
Holographic foil can be an amazing design element when used properly, but not if it’s just thrown haphazardly onto your business card. Make sure you’re carefully selecting the element of your card that you want to highlight with foil.
Too much of a good thing is a bad thing. The holographic foil element does wonders for making a card stand out against the competition, but if you use too much, it loses its effect. Add holographic foil sparingly, and you’ll find that it’s much more striking that way.
Unlike those using many other types of foil, holographic cards look great with very busy designs. That’s not to say that a minimalist style can’t work (just look at these simple holographic cards!), but if patterns and colors are more your speed, don’t shy away from them.
One of the first steps in designing your holographic business cards should be the colors you’ll use to accompany the holographic foil. The foil houses a color spectrum similar to what you’d find in a rainbow, so selecting from the ROYGBIV palette could prove nice and coordinating.
While you should certainly keep the holographic foil in mind throughout the design process, it’s sometimes useful to think about how you’d like for your card to look without it, too. What emotion do you want it to elicit? What does it say about you? How can holographic elements enhance that?
There’s nothing especially stiff or buttoned up about holographic business cards, so let your personality come through in your design. Whether you’re vintage-chic or modern and trendy, let your card reflect that.
Again, there’s no idea too outlandish or off-base when you’re coming up with holographic business cards. Don’t shy away from ideas that seem too avant-garde—we can probably make them happen. Just be sure that your design choices are truly reflective of who you are as a professional.
It’s easy to get wrapped up in the excitement of making a truly unique business card, but don’t get swept so far away in the aesthetic of it all that you lose sight of the fact that it’s still a professional tool.
Don’t rush into purchasing a design that doesn’t feel totally right for you. It’s not a race, so make sure that the holographic business cards you select feel like they truly exemplify you and your business.