4 Tips for Using the Different Types of Letter Fonts
Understanding fonts and how to use them is important in graphic design. Learn about the different types of letter fonts here!
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While you may have heard about the psychological and emotional effects of colors, you may not know that the psychology of font choices is just as important. Certain fonts can make a reader feel more comfortable while the wrong font can evoke negative emotions or associations.
1. Know the Difference between Serif and Sans Serif
Serifs are the little extra “legs” that you see on letters or symbols in certain fonts, such as Times New Roman and Courier. However, some fonts lack these little legs on the font; these are known as sans serif fonts.
While serif fonts are often the classic choice, sans-serif fonts have a more modern, informal look that seems a bit cleaner. Sans serif fonts are typically regarded as great for using on the web due to on-screen readability, but serif fonts are often the traditional choice for print applications.
2. Consider the Font’s Readability
Whether you’re working to design a logo or trying to perfect your business card, consider the readability of the font that you’re considering using. Font types vary a lot in their readability, and some are more easy on the eye than others.
Handwritten and cursive fonts can add a sense of elegance or creativity to the design you’re creating. However, they may be too hard to read if you’re trying to get a brand name or message across clearly.
Another aesthetic choice that affects readability is using all capital letters. While this can provide a great look that stands out, it can also be a bit harder to read in some cases.
3. Be Ready to Combine Fonts
As a basic rule, it’s important to look for fonts that complement each other in some way. A cursive font headline may provide a great looking contrast when used with a non-cursive font subheading, for example. A sans-serif font and a serif font can also look great together and complement each other well.
4. Placement Matters
The main choices for aligning your text are typically either in the left, center, or right section of your design. Choosing the best alignment will depend on several factors, including the image or background that your text will be placed on.
Another great way to work with the placement of your fonts is with the actual letter spacing. Leaving extra spaces between the letters of your text can create a great effect in certain situations, such as when you want a subheading to spread out evenly over a title font.
Make the Most of the Different Types of Letter Fonts
Once you master the usage of different types of letter fonts, you’ll be well on your way to creating some great graphics. Using the tips above when creating graphics will ensure that your designs stand out and convey your message to the target audience.