Image source: Canva
If you are wondering if there’s a relationship between user experience(UX), user interface(UI), and digital marketing, then the answer is an outstanding yes. UX and UI determine the success of your digital marketing campaigns. The UX/UI elements set apart a successful marketing campaign from a not so successful one.
If, for example, your website is keen on product innovation, UX and UI elements determine how easy it is to navigate through the different product features. If your design allows users to navigate quickly, they will likely convert and return later for other products. But if your site is difficult and slow to navigate, the visitor may opt-out and never come back.
It’s for this reason that hiring a professional web design firm is essential. An experienced web designer will explore the right UX/UI elements for your brand. They’ll also introduce the latest designs that are compatible with current technologies.
But even with a developer in hand, it’s essential to learn about the UX/UI designs that help your digital marketing strategies. Knowing the designs will help you focus better on elements that boost your ROI.
The UI Element in Digital Marketing
The UI element is the face of a website. It’s what the visitors see the first time they open your page. UI elements give a first impression that determines if the user will stay or leave your page. If the static elements are visually appealing, you get a first win on keeping the visitor on your site.
- Appealing Colors
There’s some special connection between humans and color. It’s amazing how a similar design with different colors influences varying results. Color psychology is a big part of business conversations. It’s the first, most relevant consideration for a successful web design.
Let’s say, for example, that your brand represents calmness, simplicity, and sustainability. For such a brand, you will have to choose colors that are alive and represent freshness. Colors such as green and white could be the best choice for your design.
For such colors to stand out, you can include different colors for the conversion button. The conversion features should also have bold colors that encourage action. Colors such as orange, teal, lime green, or canary yellow will quickly identify your call to action buttons.
An excellent example of how color impacts digital marketing is this fantastic design by Evernote. Evernote has used color to create a visual appeal that makes their brand likable. Their call to action button is also highlighted to make it easy to spot.
Image source: evernote.com
- Captivating Videos
Videos are great for creating a visual impact. They are perfect for telling a story in an easy-to-understand format. For UI designs, videos are excellent for increasing the interactivity on your site.
But for videos to create an impact, you must present them in a specific way. Features, such as the video gallery, slide, or grid, make it easy for users to interact with your videos. If you want more conversions, consider including a play button in an easy-to-locate position. Even better is having a minimize button that allows the user to zoom in and out of the video when they wish.
Additionally, include a logo or image at the start of the videos. A logo is excellent for identifying your brand every time a prospect comes across your videos. This way, you build brand awareness both in and out of your primary website.
Image source: youtube.com
- Clear Fonts
The type of font you use determines if a visitor will read your content. If you are in business, fonts such as the Times Roman are preferred. The lettering and spacing of such fonts significantly impact how visitors react to your website.
Image source: Canva
To select the best fonts for your digital marketing strategy, consider the composition and size. You should also consider your type of business and what you represent. Each font represents different styles and moods and will influence varying products and services in the market. If your fonts are clear to read on different devices, they will boost your engagement.
- Website Usability
Usability is more about the functionality of the website rather than the looks. It shows the value of your website in a visually attractive way. If, for example, you’ve received great feedback from your clients, you can illustrate this in an attractive way on your site. This way, you increase the value of your marketing strategies by showing positive results.
Image source: Canva
Another aspect of usability is the reliability of your designs. In other words, how many people would recommend your business to others? If you were to use Google search to evaluate reliability, a typical lookup would be backlinks. It’s a fact that Google rewards reliability by placing businesses that get the most recommendations through backlinks on top of search results.
Lastly, think of the usability of your business in terms of functionality. Functionality ensures that all the buttons on your page are in the right location. It also ensures that it’s easy to locate all necessary tabs that allow you to complete your actions quickly. In simple words, it means that a user on your site finds what they want in the shortest time possible.
The UX Element in Digital Marketing
The UX design comes after the UI elements. It covers more than the visual appeal of a website. It involves meaningful aspects like how a user can navigate your site from beginning to end. In reference to digital marketing, UX elements ensure a user converts as quickly as possible.
- Stellar Mobile Experience
Image source: Canva
In the recent past, the use of mobile devices has been on the rise. It’s common to find people accessing the website on mobile phones as they would on computers. If your website is not mobile-friendly, your marketing efforts may fail.
It’s for this reason that your UX elements should include mobile options. Your UX design should make it easy to navigate a site on any mobile device. If your site has several pages, you can design your features to include a dropdown menu. A dropdown menu enhances accessibility and allows users to comfortably move from page to page.
- Improved Speed
Image source: Canva
Speed is a standard element of UX designs. If you were to talk to any professional web design firm, you’d discover how much emphasis they place on website speeds. Slow speeds are the common cause of high bounce rates on websites.
A slow website speed could be the reason a person leaves a website and never comes back. Reduced speeds are a significant threat to even the most sophisticated digital marketing efforts.
But fast page speeds have shown to convert more visitors. They are an encouragement for a user to move from page to page. By moving from one page to the next, the user will likely interact with your products. In digital marketing, speed translates to better performance and a boost in your revenues.
- Quality Content
Good content attracts a visitor to your site and encourages them to come back. By creating quality content, you deliver value. But to increase the value of your UX design, you need more than just quality. You need content that speaks to your audience and convinces them to convert.
Your UX strategy requires that you develop a plan that factors your buyer personas. You should know who’s likely to interact with your brand and target them in your campaigns. Understanding your audience will help you create a website that guides them through their buyers’ journey. Content is also vital for creating relationships that will see your audience return for more.
- Excellent Customer Experience
I know you may be wondering how customer experience and user experience differ. Well, here’s the answer. User experience turns to customer experience the minute a customer converts. If, for example, you have been encouraging visitors to subscribe to your email list, the customer experience begins from the moment they sign up to your list.
Customer experience is a big part of UX since the customers may return or refer your business to other people. Their touchpoints may also change, and you’ll have to learn new ways of accommodating the clients. For customer experience to be useful, you have to design ways of getting customer feedback. From the feedback, you can develop new designs or adjust current elements.
Wrapping It Up
If you want to offer the best user experience on your website, you must consider your website design. A website design with the right UX and UI elements enhances your performance. It makes it easy for users to navigate your website and find what they are looking for.