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Spot vs. Process Color

Spot Colors Colors made without screens or dabs, for example those found in the PANTONE MATCHING SYSTEM®, are called spot or solid colors in the printing, design and art world, in general. From a palette of 18 fundamental colors, every one of the spot colors in the PANTONE MATCHING SYSTEM […]

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Pantone Extended Gamut Color Guide

Did you know that almost 90% of bad product reviews and judgements are due to product/design color alone? After all, it is a well-known fact of color psychology that different colors incite different emotive states. This is why brands pay so much attention to color (among other things) and using […]

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