Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    BLOC

    CLIMBING GYM

    Brand guidelines
    Version 1.0
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    01 — The idea

    Two layers, one grip. The offset is a hold's edge and the shadow it throws under gym light.

    Client

    a bouldering gym

    Construction

    the word 'BLOC' in ultra-wide heavy caps with each letter drawn twice, offset down-right, so the front layer sits on a solid shadow layer like a stacked hold

    02 — Primary lockupStacked · symbol over wordmark
    CLIMBING GYM

    03 — On light

    CLIMBING GYM

    CHARCOAL on CHALK

    03 — On dark

    CLIMBING GYM

    VOLCANIC on CHARCOAL

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the offset distance × 4 on all sides.
    Minimum 18 mm wide in print · 80 px on screen

    06 — Scale

    48 MM
    24 MM
    12 MM
    B
    FAVICON

    Favicon: Stacked B only. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    CHARCOALPMS Black 7 U#262523RGB 38 37 35CMYK 70 65 65 70
    CHALKPMS Warm Gray 1 U#EDEAE4RGB 237 234 228CMYK 6 5 8 0
    VOLCANICPMS 1665 U#E0541ARGB 224 84 26CMYK 5 80 100 0
    MOSSPMS 7743 U#5B7A3ARGB 91 122 58CMYK 65 30 95 15
    ROPEPMS 7683 U#3A6FB0RGB 58 111 176CMYK 80 50 0 0

    08 — Typography

    Aa

    Archivo Black — Headings

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Space Grotesk — Body

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    Space Mono — Labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Chalk over volcanic on charcoal

    ✓Volcanic over charcoal on chalk

    ✓One-colour flat version below 18 mm

    ✕Do not change the offset direction

    ✕Do not add a third layer

    ✕Do not soften the corners

    BLOC logo and brand identity for a bouldering gym, designed by Print Peppermint, shown as a chalk-white thick silkscreen print sitting raised on the hold
    10 — In applicationcoffee → climbing; coral/blue on cream → chalk and volcanic on charcoal
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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    A studio exercise. BLOC, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.