Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Ledger

    Forensic Accounting

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    The sub-tagline is pinned. On the rule's baseline, left edge on the d's stem, right edge flush with the rule.

    Client

    A forensic accounting practice

    Construction

    A brushy italic script with one straight hairline rule leaving the r, its length fixed so script-plus-rule measures the full lockup width.

    02 — Primary lockupStacked · symbol over wordmark
    Forensic Accounting

    03 — On light

    Forensic Accounting

    Navy on Bone

    03 — On dark

    Forensic Accounting

    Copper on Navy

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the script's x-height on all four sides.
    Minimum 26 mm wide. The hairline rule drops out below that.

    06 — Scale

    48 MM
    24 MM
    12 MM
    L
    FAVICON

    Favicon: the L with its entry swash. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Bone#F0EAE0RGB 240 234 224CMYK 0 3 7 6
    Navy#1B2A4ARGB 27 42 74CMYK 64 43 0 71
    Copper#B4703ARGB 180 112 58CMYK 0 38 68 29

    08 — Typography

    Aa

    EB Garamond · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Public Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Keep the tagline on its fixed baseline

    ✓Hold the script's thick-thin logic on every stroke

    ✓Letterpress the rule rather than foiling it

    ✕Never let the tagline float between applications

    ✕Never close the L's entry swash into a loop

    ✕Never edge paint below 24 pt

    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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    A studio exercise. Ledger, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.