Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Merle & Warp

    Handweaving Mill

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    One uniform hairline reads as a blackbird and as a capital M at the same time.

    Client

    A handweaving mill

    Construction

    A single stroke of uniform weight throughout, the wing sweep forming the M's outer strokes and the head closing the right side.

    02 — Primary lockupStacked · symbol over wordmark
    Handweaving Mill

    03 — On light

    Handweaving Mill

    Indigo on Chalk

    03 — On dark

    Handweaving Mill

    Flax on Indigo

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the bird's head height on all four sides.
    Minimum stroke 0.5 mm, which sets a 22 mm minimum width.

    06 — Scale

    48 MM
    24 MM
    12 MM
    M
    FAVICON

    Favicon: the head and beak. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Chalk#F1ECE1RGB 241 236 225CMYK 0 2 7 5
    Indigo#2C3A55RGB 44 58 85CMYK 48 32 0 67
    Flax#B9A88CRGB 185 168 140CMYK 0 9 24 27

    08 — Typography

    Aa

    Libre Caslon Text · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Work Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Hold one uniform stroke weight everywhere

    ✓Emboss with a sculpted die and a slow impression

    ✓Specify a simplified icon below the stroke floor

    ✕Never model the stroke thick-thin

    ✕Never scale below the 0.5 mm stroke floor

    ✕Never fill any part of the mark

    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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    A studio exercise. Merle & Warp, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.