How do you stop a letterform reading as punctuation?

Fix the gap and the proportion as ratios of the stem width, not as absolute measurements, so they hold at every size.

Can you letterpress and wax-seal the same piece?

Yes, but the wax needs a flat landing area. Plan it into the layout rather than adding it afterwards.

Why detached rather than attached?

Attached, the descender and dot merge into one stroke at small sizes and the seal reference disappears.

Pruvo

Notary Public

Brand guidelines
Version 1.0
↓ scroll

01 — The idea

The P's dot is fully detached: one stem width of clearance, diameter one and a half stem widths.

Client

A notary public

Construction

A soft italic lowercase with the P's stem descending below the baseline to a detached round dot, both ratios fixed.

02 — Primary lockupStacked · symbol over wordmark

Notary Public

03 — On light

Notary Public

Ink on Oat

03 — On dark

Notary Public

Burgundy on Ink

04 — One colourFor fax, engraving, foil dies and single-plate letterpress

05 — Clear space

Clear space equals the dot's diameter on all four sides.
Minimum 16 mm wide.

06 — Scale

48 MM

24 MM

12 MM

FAVICON

Favicon: the descending P and its dot. Below 12 mm the wordmark is dropped and the symbol stands alone.

07 — ColourPantone from the Solid Uncoated book

Oat#EFE2CCRGB 239 226 204CMYK 0 5 15 6

Ink#1C1A18RGB 28 26 24CMYK 0 7 14 89

Burgundy#8C1F2ARGB 140 31 42CMYK 0 78 70 45

08 — Typography

Instrument Serif · display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Work Sans · text

Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

IBM Plex Mono · labels

Labels · captions · specification lines

09 — Do and do not

✓Hold the gap and dot as ratios of the stem width

✓Give every letter the same rounded terminal

✓Plan a flat landing area for the wax

✕Never attach the dot to the stem

✕Never let the mark read as a question mark

✕Never set the tagline where the dot can collide

10 — In application

A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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A studio exercise. Pruvo, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.