What is the advantage of rotational symmetry in a logo?

It has no wrong way up, which simplifies packaging, seals and anything applied by hand.

Why must the gaps be even?

Uneven gaps break the repetition, and the mark stops reading as one rotated shape.

Down to a 30 mm seal with the central void still open. Below that, use the solid variant.

Quarter

Coffee Roastery

Brand guidelines
Version 1.0
↓ scroll

01 — The idea

One shape, drawn once and rotated four times. The mark has no correct orientation.

Client

A coffee roastery

Construction

Four identical quarter-discs, each with one curved bite, rotated at 90-degree intervals so the bites form a pinwheel void.

02 — Primary lockupStacked · symbol over wordmark

Coffee Roastery

03 — On light

Coffee Roastery

Ink on Kraft Bone

03 — On dark

Coffee Roastery

Roast Orange on Ink

04 — One colourFor fax, engraving, foil dies and single-plate letterpress

05 — Clear space

Clear space equals the central void's width on all four sides.
Minimum 30 mm on a bag seal with the void open. Below that, the solid variant.

06 — Scale

48 MM

24 MM

12 MM

FAVICON

Favicon: one quadrant alone. Below 12 mm the wordmark is dropped and the symbol stands alone.

07 — ColourPantone from the Solid Uncoated book

Kraft Bone#EFE6D6RGB 239 230 214CMYK 0 4 11 89

Ink#1C1B19RGB 28 27 25CMYK 0 4 11 89

Roast Orange#C46A3ARGB 196 106 58CMYK 0 46 70 23

08 — Typography

Familjen Grotesk · display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

DM Sans · text

Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

IBM Plex Mono · labels

Labels · captions · specification lines

09 — Do and do not

✓Keep every quadrant identical

✓Hold the gaps at one even width

✓Use one die for every orientation

✕Never vary the gaps between quadrants

✕Never scale past the central void's limit

✕Never add a correct way up

10 — In application

A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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A studio exercise. Quarter, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.