Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Ember & Loom

    Natural-Dye Textile Studio

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    The bird's body is the loom. Three bars run through the silhouette as warp threads.

    Client

    A natural-dye textile studio

    Construction

    One uniform stroke for outline, bars and beak alike, the bars stopping short of the right edge so they read as threads passing through.

    02 — Primary lockupStacked · symbol over wordmark
    Natural-Dye Textile Studio

    03 — On light

    Natural-Dye Textile Studio

    Ink on Undyed Cotton

    03 — On dark

    Natural-Dye Textile Studio

    Ember Orange on Ink

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the gap between two bars, doubled, on all four sides.
    Minimum 24 mm wide. The bar gaps close before the strokes do.

    06 — Scale

    48 MM
    24 MM
    12 MM
    FAVICON

    Favicon: three bars alone. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Undyed Cotton#F2E9DARGB 242 233 218CMYK 0 3 10 89
    Ink#1D1C1ARGB 29 28 26CMYK 0 3 10 89
    Ember Orange#DA7A3ARGB 218 122 58CMYK 0 44 73 15

    08 — Typography

    Aa

    EB Garamond · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Work Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Keep outline and bars at one uniform weight

    ✓Leave the bars short of the body's edge

    ✓Draw for the woven label first

    ✕Never fill any area of the mark

    ✕Never vary the stroke for emphasis

    ✕Never close the bars into a grille

    Ember and Loom natural-dye textile identity, designed by Print Peppermint, printed in rust red on a linen swing tag
    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    See how we reinterpret a logo →

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    A studio exercise. Ember & Loom, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.