Print PeppermintIdentity study
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    PLUS

    Climbing Gym

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    Four arms of identical length and width, meeting at a centre that stays full width.

    Client

    A climbing gym

    Construction

    Two identical double-lobe shapes, each a bar swelling into a round cap at both ends, offset diagonally so they meet at a single point and the white channel between them reads as a plus.

    02 — Primary lockupStacked · symbol over wordmark
    Climbing Gym

    03 — On light

    Climbing Gym

    Ink on Bone

    03 — On dark

    Climbing Gym

    Safety Orange on Ink

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals one arm width on all four sides.
    Minimum 10 mm wide. It holds as an app icon.

    06 — Scale

    48 MM
    24 MM
    12 MM
    FAVICON

    Favicon: the symbol alone, both lobes intact. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Bone#F2EDE4RGB 242 237 228CMYK 0 2 6 5
    Ink#1C1B19RGB 28 27 25CMYK 0 4 11 89
    Safety Orange#E2551ERGB 226 85 30CMYK 0 62 87 11

    08 — Typography

    Aa

    Archivo Black · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Archivo · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    Spline Sans Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Hold full width through the junction

    ✓Keep all four arms identical

    ✓Match the wordmark's angle to the cross

    ✕Never pinch the centre

    ✕Never rotate past the cross reading

    ✕Never add a second colour or a gradient

    PLUS climbing gym identity, designed by Print Peppermint, embroidered in orange and red on a woven patch
    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    See how we reinterpret a logo →

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    A studio exercise. PLUS, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.