How long does it take to design a trifold brochure?


How long does it take to design a trifold brochure?

A trifold brochure is a 3-paneled flyer crafted by folding an 8 1/2 x 11 sheet of paper. Small domestic businesses usually employ it as a marketing emissary because of the ease with which it can be mailed.

Most designers hold the misconception that a trifold won’t require a lot of work because of its minimalistic landscape. Well, if you wish to make a bland and dreary and run-of-the-mill brochure that devalues your business instead of elevating its name, it will hardly take you 20 minutes, tops.

A winning design, however, will require a lot of deliberation, editing, and ingenuity on your part. And many factors will come into play in its making, which we’ll discuss in this article.


How long does it take to design a trifold brochure

Design by: AlpyCom

Factors that determine the time required to design a trifold brochure

You don’t necessarily have to overcomplicate the designing phase. A sequenced approach, with a simplistic design formula in mind, can make your life a whole lot easier.

The following aspects will play a pivotal role in dictating the length of the design period. Make sure you are clear about them before mindlessly jumping into the act.

  • Logo: Has the client provided you with a logo? What size is it going to be? Where will you place it? How will it blend in with the background?
  • Typography: Does the client’s background have a signature font? If not, which typeface will be most suitable for his business? Are you going to use more than one font?
  • Color palette: how many colors will you use in the brochure? Which colors will rouse the target audience the most? How will you add nuances, little drops of shade, without affecting the ease of readability?
  • Copywriting: Has the client provided the copy to you to fill in the trifold brochure?
  • Sizing: how much size will be enough to accommodate the copy of the brand in question? Will the highly popular A4 size work, or will you need to go a bit unorthodox with the A3?
  • Target Market: Who are the customers of the client’s brand? Are they uptight lawyers or funky hippies? What kind of brochure will attract them? A colorful one or a professional, and a sophisticated one?

Depending on how quickly you resolve these aspects will ultimately determine the pricing and time period of your trifold brochure.


RELATED: How Much Does It Cost To Have a Brochure Designed?


Don’t take shortcuts

Most businesses make the mistake of editing millions of free templates on the web to avert the backbreaking manual labor of creative designing.

A brochure is a striking representation of your business. If you want to spread the word that your business is unimaginative, unoriginal, and just plain lazy, sure, go on, and edit those templates.

However, if you really care about your business and its image, hire a professional design company like Print Peppermint. We cater to every aspect of the design process with care and thoughtful planning. Whether it’s the choice of copy or colors, we have a longstanding experience of designing impressionable brochures in a matter of days.

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