Embossing involves creating a raised 3D effect on the stock using a metal die.
The embossed elements are raised on one side and recessed on the other.
This is an expensive process, but it can give a card that custom elegant look.
UV or foil stamping is the process of applying a layer of foil on top of your card surface.
This produces a slightly raised effect on these parts. Now, the upside of raised foil or UV designs is that you don’t affect the other side of the card.
It may not last as long if your business card is pulled in and out of wallets or bags.
Spot UV is more durable and accurate if you are highlighting specific inked areas.
You could apply spot UV on the logo, for instance, making it shiny and slightly raised, while still allowing the underlying color to be seen.