Don’t let your business card fall to the bottom of someone’s purse with all the others! Make yours stand out! Here’s why you should get foil business cards.
We know what you’re thinking; real-life business cards in this age of modern technology? Don’t scroll past because the answer is, yes, we’re serious: business cards will grow your business by at least 2.5%.
Have we got your attention? Good. Business cards are still effective tools for getting your information out there, and we want to give you a headstart with the best cards out there.
What are we talking about, exactly? Foil business cards! In this age of mobile technology, if you want your card to stand out, foil business cards are the answer. Skeptical? Keep reading to find out what they are, and why you need ’em.
Are Business Cards Still a Thing?
On the Flip Side
At the same time, did you know that 88% of the business cards handed out get thrown in the trash in a week? Don’t get down about the cards people throw out. Remember, these babies will make you big bucks.
What’s the Deal With Foil Business Cards?
Foil business cards are like regular business cards, but with an awesome twist. They incorporate gold or silver foil elements in the design. You can use the foil in the text, images, or both, and at surface level, embossed or debossed.
You can print the foil element onto almost any paper, though some work better than others. In our opinion, it’s always better to go with a quality paper that’ll match the quality of your gold-plated business image.
Why You Should Choose a Foil Business Card
Because you never know where you’re going to meet your next potential customer, why limit yourself to working hours? Hey, with business cards, you can grab new customers while you’re on vacation!
A colored business card hangs around 10 times longer than a plain one. So, to be sure to make the elusive 12%, you need to up your game and upgrade your customer experience.
Where You Should Use Them
Trade shows, events, and meetings are all prime locations for handing out your calling cards. Like we said, though, don’t limit yourself to work-related functions.
If you strike up a conversation in a taxi, at a shopping mall, in a train station, or even with your next-door neighbor, a business card will come in handy. Your card will give them the info they need to find out more or make a purchase.
Business Card Information
Business cards should include your logo, your brand name, your personal name and job title, and your contact information. Put your phone number on there, your email address and a physical address if you have one.
Don’t clutter your card with too many nice-to-haves, because they’ll crowd out what the viewer needs to see. A busy, crowded card is a huge turn-off to potential customers and will put you in the 88% bracket.
The Benefits of Foil Business Cards
They Make Your Logo Stand Out
If you opt for foil to be incorporated into your logo, then it’s going to sparkle and shine. Without a doubt, the first thing a potential customer will notice is the shiny gold, silver, copper or iridescent foil, so put it in your logo and it’ll make a memory.
They Make the Details Shine
Another way you can go with foil is to use it sparingly, in the detail of your card. After all, they say the devil’s in the detail, so why not make your details pass the customer satisfaction test by making it stand out?
Less Is More
The great thing about using foil is that even though it’s a little pricier than your regular black and white card, you won’t use a lot. Well, you shouldn’t, anyway. In this case, less is definitely more.
You want to draw eyes to this little bit of luxury on a rectangle of paper, so don’t let it tempt you to splash foil all over your card. Instead, be selective, and use only a little foil to make a big statement.
The Color You Choose Speaks Volumes
Is your business gold quality? Does it shine like silver? Is it strong and valuable like copper? Or perhaps it’s modern and vibrant, like iridescent foil. Whatever color you choose for your business, you can announce your intent with that detail alone.
Without a doubt, foil embossed business cards possess an elegance like no other. They’re chic, sophisticated and classy in one. To add to the elegance of your business card, though, choose a paper and print that’ll enhance it.
Easily Appeal to Your Target Market
They say a picture speaks a thousand words, but a business card puts words and pictures together to build a vision. Once you have your target customer in mind, you can tailor your business card to appeal to them in an instant.
For example, if your target customer is a sophisticated female, a rose gold foil on marble will make it clear who you’re trying to appeal to. And if you get the design balance right, you’ll be sure to hit the bullseye.
They Make You More Memorable
One of the reasons so many business cards get thrown away is because they make a lousy first impression. If there’s nothing to catch their eye or make you stand out, then into the trash your card will go.
Something bold like foil will stick in a customer’s mind, and will help form a link in their memory between you, and what you handed them. By making your card reflect your business in an intuitive way, you’ll forge that link in steel.
Foil Business Cards Put You in the 12%
Do you want your business card to make it into the 12% that won’t get thrown away, and that’ll make you that elusive 2.5%+ profit? While the difference between plain and foil is simple, it makes a huge difference to how customers value you.
Keep it simple, choose a good design, and make sure your choice of foil appeals to your specific target market. Your business card makes a first impression, so make the best one with a foil business card that delivers your vision in paper and ink.