Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Quarter

    Coffee Roastery

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    One shape, drawn once and rotated four times. The mark has no correct orientation.

    Client

    A coffee roastery

    Construction

    Four identical quarter-discs, each with one curved bite, rotated at 90-degree intervals so the bites form a pinwheel void.

    02 — Primary lockupStacked · symbol over wordmark
    Coffee Roastery

    03 — On light

    Coffee Roastery

    Ink on Kraft Bone

    03 — On dark

    Coffee Roastery

    Roast Orange on Ink

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the central void's width on all four sides.
    Minimum 30 mm on a bag seal with the void open. Below that, the solid variant.

    06 — Scale

    48 MM
    24 MM
    12 MM
    FAVICON

    Favicon: one quadrant alone. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Kraft Bone#EFE6D6RGB 239 230 214CMYK 0 4 11 89
    Ink#1C1B19RGB 28 27 25CMYK 0 4 11 89
    Roast Orange#C46A3ARGB 196 106 58CMYK 0 46 70 23

    08 — Typography

    Aa

    Familjen Grotesk · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    DM Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Keep every quadrant identical

    ✓Hold the gaps at one even width

    ✓Use one die for every orientation

    ✕Never vary the gaps between quadrants

    ✕Never scale past the central void's limit

    ✕Never add a correct way up

    Quarter coffee roastery identity, designed by Print Peppermint, printed in orange on a kraft coffee-bag swing tag
    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    See how we reinterpret a logo →

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    A studio exercise. Quarter, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.