Simple: it’s the fonts used in their various designs. The fonts used for your branding and everything related to your company are integral to your success. Many people don’t pay attention to these things, but they’re important.
As simple as your business card might be, it plays a huge role in how prospects perceive you and your company.
Want to make quite the impression? Have a solid business card with great fonts. If you’d like to know the best fonts for business cards and other parts of your branding, read on.
1. Light Fonts
Also known as minimalist fonts, these are no-frills fonts that people love and use frequently. Examples include Futura, which is considered one of the best fonts for business cards. It’s a classic, sophisticated font with properly distributed line spacing.
That, plus its many weights makes it a very common choice among people looking for a decent font for their business cards. Other fonts in this category include Learning Curve and Omnes Pro.
Using light fonts on your business cards communicates that you’re a professional and serious about your business. This is why, depending on the card texture or quality, you’ll be perceived as distinguished and refined.
It also has distinctive features and is very easy to read.
2. Heavy Fonts
These are bold, cool fonts that are useful for making a statement on your business cards. Examples include LFT Etica Display and Futura PT (Heavy).
Of course, you can’t and shouldn’t use it throughout your business card. Use it sparely and strategically. Some folks use heavy fonts for their names, positions, titles, and designations.
Others prefer it for their job descriptions or services. Whatever you do, just make sure that it works for you.
3. Condensed Fonts
Your business card designs aren’t complete without condensed fonts such as Franklin Gothic URW Extra Compressed and JAF Bernino Sans Condensed.
As two of the best fonts for business cards, they are most commonly seen in ads and used as headlines in newspapers. As a result, they’re quite known and more common.
They’re also sans-serif fonts that have gone on to gain a lot of popularity. Frequently used in books, billboards, and the media, these are fonts that grab the recipient’s attention and force them to notice the text on your card.
4. Rounded Fonts
These aren’t very popular fonts. But wherever they’re seen, they stand out. Examples include Foco, Brandon Grotesque, and Vinyl. If you want to make a statement with your business cards, these will definitely do the job.
Your business cards don’t have to be bland or boring. Most people think it doesn’t matter. But the reality is it does, a lot. Make your cards pop and command respect.
Foco is an elegant font but looks quite simple. It’s appropriately spaced, and worthy of being used as the font for your descriptions. The Brandon Grotesque is just as awesome as a font.
Combine the two – particularly with either one bolded – and you’ll have a business card that stands out from the rest. One of the most attractive qualities of rounded fonts is they unconsciously communicate that you can be trusted. And in business, this means just about everything.
5. Traditional Fonts
Arial, Helvetica, and Times New Roman. Oldies but classy, these fonts, while common, are always safe to use. They’re even more effective if you’re in a formal industry or sector.
Also, they’re proven fonts and often appear decently on business cards. While they may not be the absolute best fonts for business cards, they work just as well.
Most people in the service, medical, legal, and consulting sectors tend to use those fonts. This is because you want people to take you seriously from the first interaction.
As much as possible, avoid “informal” business cards because prospects, leads, potential clients and buyers are likely to take you less seriously. Always use cards that appear formal and classy.
Should You Use All the Best Fonts for Business Cards?
No way. There isn’t enough space for all the best fonts for business cards. More importantly, a business card isn’t a Ph.D. thesis. So, choose those that you like and discuss them with your business card designer and printer.
Even better, defer to their wisdom with these things. Don’t undermine your brand’s message. When you hand people your card, it should instantly communicate what your brand is about.
If you’re a creative, your card has to look that -a lot less formal and fun. If you’re a lawyer, however, your business card has to look formal, professional, and scream competence. The same goes for a medical doctor, even if you’re a pediatrician.
And when you’ve settled on your fonts, make sure that they’re printed on high-quality materials. At Print Peppermint, we have a wide range of great materials for your business cards. Get in touch with us for your custom business cards today.