foil-stamping-vs-metallic-ink-vs-metallic-paper-vs-cold-foil-vs-scodix

Gold Foil Stamping vs Pantone Metallic Inks vs Metallic Foil Paper vs Cold Foil vs Scodix

Learn how to add Gold Foil to your Business Cards, Wedding Invitations, and Stickers like a Pro Graphic Designer!

Austin, from Print Peppermint, compares 6 of the best ways to add gold foil to your prints, including: hot foil stamping vs Pantone’s metallic ink vs inline foil vs Scodix foil vs metallic foil papers vs DIY crafting.

We look at how to set up your files in Photoshop or any design software, including how to build a black and white mask file to deliver to your printer which will govern how foil is placed on your prints.

Transcription:

1
00:00:00,130 –> 00:00:03,762
So, you want to know how to add that bling-bling wow
effect to your business card,

2
00:00:03,762 –> 00:00:05,421
wedding invitation or sticker?

3
00:00:05,421 –> 00:00:11,391
Well, today, we’re going to cover six different ways
that pro designers add gold foil to their prints,

4
00:00:11,391 –> 00:00:18,890
including hot foil, inline foil, Scodix foil,
ready-made metallic papers, Pantone metallic inks,

5
00:00:18,890 –> 00:00:20,280
and DIY crafting.

6
00:00:20,280 –> 00:00:24,220
We’ll go over the pros and cons of each method, look,
at some design tips,

7
00:00:24,220 –> 00:00:29,570
and talk about how to set up your file in Photoshop or
your design software of choice.

8
00:00:29,570 –> 00:00:30,760
Let’s get creative.

9
00:00:34,050 –> 00:00:36,910
♪ [music] ♪

10
00:00:36,910 –> 00:00:39,420
Howdy-do, internet folks,
Austin here with Print Peppermint.

11
00:00:39,420 –> 00:00:45,252
And today, we’re going to talk about gold gold gold.

12
00:00:45,252 –> 00:00:50,810
Now, look, I originally started to script out a super
detailed video about the history of gold foil,

13
00:00:50,810 –> 00:00:54,120
the technical specs of the machines used to make foil.

14
00:00:54,120 –> 00:00:57,500
And, in the middle of it,
I realized it was going to be rather dense and

15
00:00:57,500 –> 00:00:58,860
probably very boring.

16
00:00:58,860 –> 00:01:03,245
So, instead, what we’re going to talk about,
what I think designers care most about,

17
00:01:03,245 –> 00:01:08,257
is the luxurious aesthetic results that can be achieved
when using foil

18
00:01:08,257 –> 00:01:13,110
and how each production method might influence
the way you approach your design.

19
00:01:13,110 –> 00:01:18,320
We’re going to cover quite a few topics today, so,
I will post chapter links in the description below so

20
00:01:18,320 –> 00:01:22,660
that you can easily jump to the part of the video
that’s most relevant to you.

21
00:01:22,660 –> 00:01:27,740
As always, this video is not sponsored by any of the
manufacturers mentioned here today.

22
00:01:27,740 –> 00:01:31,950
These are products we buy with our own money and use on
our own projects.

23
00:01:31,950 –> 00:01:34,690
So, with that out of the way, let’s get started.

24
00:01:34,690 –> 00:01:37,536
The first method we’ll look at today is hot-foil
stamping,

25
00:01:37,536 –> 00:01:42,870
which is our method of choice here at Print Peppermint,
and has been the most popular way to add gold foil

26
00:01:42,870 –> 00:01:48,670
to your prints since it was first patented in 1892 by a
German named Ernst Oeser.

27
00:01:48,740 –> 00:01:53,540
According to Wikipedia,
hot stamping is a method of relief printing in which

28
00:01:53,540 –> 00:01:59,810
foil or pre-dried inks, aka pigment foils,
are transferred to a surface at high temperatures

29
00:01:59,810 –> 00:02:01,950
by applying pressure from a metal dye.

30
00:02:01,950 –> 00:02:08,660
Aside from it producing a sharp, crisp and detailed
impression, the primary benefit of hot foil in my eyes

31
00:02:08,660 –> 00:02:12,430
is the wide palette of colors
and the variety of available finishes.

32
00:02:12,430 –> 00:02:18,300
Don’t expect to find hot wheels in every Pantone color,
but still, there is a very wide range.

33
00:02:18,300 –> 00:02:23,698
Unfortunately, for efficiency’s sake, most online
printers, like MOO and VistaPrint, for example,

34
00:02:23,698 –> 00:02:25,909
only offer one shade of gold.

35
00:02:26,240 –> 00:02:31,536
At Print Peppermint, however, we offer five standard
gold colors and our full foil collection

36
00:02:31,536 –> 00:02:34,410
actually includes more than 100 shades of gold.

37
00:02:34,410 –> 00:02:39,800
We buy foils from a variety of manufacturers,
including KURZ, Crown Roll Leaf,

38
00:02:39,800 –> 00:02:42,059
Great Western, and Chenhui.

39
00:02:42,059 –> 00:02:47,230
We don’t display this on our website though in order to
prevent our clients from having a gnarly case

40
00:02:47,230 –> 00:02:48,400
of choice paralysis.

41
00:02:48,400 –> 00:02:54,510
But it is this wide availability of colors that allows
us to hone in on the perfect shade of gold

42
00:02:54,510 –> 00:03:02,720
for every project, whether it’s a classic yellow gold,
sophisticated rose gold, or a super regal aged gold.

43
00:03:02,720 –> 00:03:09,860
We break hot foil down into four different categories,
metallized, matte-metallized, holographic,

44
00:03:09,860 –> 00:03:11,280
and specialty effects.

45
00:03:11,280 –> 00:03:17,230
Metallized foils are the most common in circulation and
feature a highly reflective mirror-like appearance.

46
00:03:17,230 –> 00:03:22,570
This high reflection rate causes your gold foil to
appear super bright and super dark

47
00:03:22,570 –> 00:03:24,140
at certain viewing angles.

48
00:03:24,140 –> 00:03:28,020
This is, however, the nature of most metallic surfaces.

49
00:03:28,020 –> 00:03:32,550
Matte-metallized foils are similarly shiny but have a
more controlled shimmer,

50
00:03:32,550 –> 00:03:36,610
which allow for a more consistent
color even at extreme viewing angles.

51
00:03:36,610 –> 00:03:41,610
I find them to be more elegant and less in-your-face
than regular metallized foils.

52
00:03:41,610 –> 00:03:47,800
My personal favorite shade of gold is number 171M,
which is why it’s featured first in our

53
00:03:47,800 –> 00:03:49,500
hot-foil swatch card.

54
00:03:49,500 –> 00:03:55,533
Holographic gold foils feature a gold foil base and a
holographic rainbow-like effect over top

55
00:03:55,533 –> 00:03:58,090
that jumps out at you at certain viewing angles.

56
00:03:58,090 –> 00:04:03,430
We have a handful of these foils in our collection
which vary in the amount of the rainbow holo effect

57
00:04:03,430 –> 00:04:08,590
and the direction in which the pattern travels,
with some being vertical and others diagonal.

58
00:04:08,590 –> 00:04:12,730
The last category of hot gold
foils we call “specialty effects.”

59
00:04:12,730 –> 00:04:18,990
These foils feature a gold-foil base and a variety of
popular geometric patterns laid over top,

60
00:04:18,990 –> 00:04:23,750
such as glitter, prismatic,
pixelation, sunburst, and more.

61
00:04:23,750 –> 00:04:29,640
Although some of these foils can be rather gaudy,
when used creatively or limited to small elements that

62
00:04:29,640 –> 00:04:34,520
don’t reveal the entirety of the pattern,
super groovy results can be achieved.

63
00:04:34,520 –> 00:04:38,760
Another benefit of hot-foil stamping
is its absolute consistency.

64
00:04:38,760 –> 00:04:40,740
What you see is what you get.

65
00:04:40,740 –> 00:04:46,870
Unlike ink, which can shift depending on the paper or
medium it’s being printed on, hot foil does not.

66
00:04:46,870 –> 00:04:51,495
The color you choose from our foil swatch card will be
the identical foil color that

67
00:04:51,495 –> 00:04:53,970
lays down on top of your printed piece.

68
00:04:53,970 –> 00:04:59,900
And because most hot foils are solid or opaque,
they can be used to express light text

69
00:04:59,900 –> 00:05:06,305
or light elements on top of dark cardstock,
like this light gold on serial ultra black, shown here.

70
00:05:06,305 –> 00:05:08,305
♪ [music] ♪

71
00:05:12,120 –> 00:05:17,820
This is quite useful because offset inks are somewhat
translucent and when printed on non-white papers,

72
00:05:17,820 –> 00:05:24,270
allow a lot of the paper to show through resulting in
color shifting and lowered contrast or visibility.

73
00:05:24,270 –> 00:05:30,124
To combat this, we often use Pantone metallic inks,
like number 871C, shown here,

74
00:05:30,124 –> 00:05:34,287
which feature a silver additive that reduces
the translucency of the color,

75
00:05:34,287 –> 00:05:37,335
making it easier to see on darker cardstocks.

76
00:05:37,444 –> 00:05:41,384
We will talk more about Pantone
metallic inks later in the video.

77
00:05:41,670 –> 00:05:47,590
Many print shops often choose to use silk screen
printing to get light colors on dark papers because

78
00:05:47,590 –> 00:05:49,980
silk screen inks are mostly opaque.

79
00:05:49,980 –> 00:05:56,140
This can give great results but requires an entirely
different type of press and a tedious setup process

80
00:05:56,140 –> 00:06:01,040
that often makes it not viable for short-run projects
like a single set of business cards.

81
00:06:01,040 –> 00:06:05,310
Another benefit of hot-foil stamping is that it can be
paired with embossing,

82
00:06:05,310 –> 00:06:08,990
sometimes called foil embossing
or combination stamping.

83
00:06:08,990 –> 00:06:14,860
This means that in one pass of the press you can give
your logo a raised up dimensional feel and stamp it

84
00:06:14,860 –> 00:06:16,770
with gold foil at the same time.

85
00:06:16,770 –> 00:06:21,466
This is called a registered embossing because the
raised element and the foil

86
00:06:21,466 –> 00:06:23,470
are in perfect alignment with each other.

87
00:06:23,470 –> 00:06:28,032
The opposite of this is called blind embossing in which
the raised element stands alone

88
00:06:28,032 –> 00:06:30,456
with no assistance from ink or foil.

89
00:06:30,456 –> 00:06:36,849
A raised gold foil effect can also be achieved using a
Scodix finisher but there are some key differences

90
00:06:36,849 –> 00:06:41,245
when compared to hot foil,
which we will cover a bit later in the video.

91
00:06:41,280 –> 00:06:45,164
Another benefit of hot foil,
in our print shop at least,

92
00:06:45,164 –> 00:06:49,248
is that it can be ordered in combination with any other
print finish, including die cutting,

93
00:06:49,248 –> 00:06:51,248
spot UV, letter press, and more.

94
00:06:51,623 –> 00:06:56,840
We can even foil stamp on the edges of any printed
piece as long as the corners are not rounded.

95
00:06:56,840 –> 00:07:02,960
Please note, we do not recommend stamping foil over
spot UV or spot UV over foil.

96
00:07:02,960 –> 00:07:09,480
We do, however, recommend ordering multiple foil colors
and they can be stamped one over the other resulting

97
00:07:09,480 –> 00:07:12,630
in super exciting design possibilities.

98
00:07:12,630 –> 00:07:18,000
Another interesting feature of hot foil is that it can
be stamped onto nearly any type of material,

99
00:07:18,000 –> 00:07:21,742
including paper, leather, wood, and even plastic,

100
00:07:21,742 –> 00:07:25,084
as shown here in this translucent gold
foil business card.

101
00:07:25,430 –> 00:07:30,792
The last feature of hot foil I’d like to talk about and
probably the most relevant in today’s world

102
00:07:30,792 –> 00:07:33,791
is the fact that it is environmentally friendly.

103
00:07:33,970 –> 00:07:40,750
According to two studies done by Georgia Tech and the
Foil & Specialty Effects Association, they showed that,

104
00:07:40,750 –> 00:07:47,020
when stamped on uncoated paper,
hot foil is biodegradable and can be recycled.

105
00:07:47,020 –> 00:07:53,540
Foil stamping is an entirely dry process which involves
no inks, solvents, or vapors and, therefore

106
00:07:53,540 –> 00:07:58,460
poses no harm to the environment,
a powerful claim that Pantone metallic inks

107
00:07:58,460 –> 00:08:01,110
and Scodix finishers are unable to match.

108
00:08:01,110 –> 00:08:04,320
Now, let’s talk about some of
the cons of hot-foil stamping.

109
00:08:04,320 –> 00:08:08,220
For starters, it’s sort of
expensive and kind of time-consuming.

110
00:08:08,220 –> 00:08:09,350
Let me explain.

111
00:08:09,350 –> 00:08:13,160
Foil is typically charged per color per location.

112
00:08:13,160 –> 00:08:19,450
So, if you wanted gold and silver foil on the front and
back of your piece, that would be four total locations.

113
00:08:19,450 –> 00:08:25,620
If the print shop charges $50 per location,
4 times 50 is a total of $200,

114
00:08:25,620 –> 00:08:29,200
not including any dye charges or
the cost of paper and ink.

115
00:08:29,200 –> 00:08:33,660
You see, for each location,
a custom metal dye has to be molded and then attached

116
00:08:33,660 –> 00:08:34,420
to the press.

117
00:08:34,420 –> 00:08:38,340
Many print shops don’t have the in-house capabilities
to produce foil dyes,

118
00:08:38,340 –> 00:08:41,220
which means they have to be ordered from a third party.

119
00:08:41,220 –> 00:08:43,430
This takes time and adds cost.

120
00:08:43,430 –> 00:08:49,690
Another downside to hot foil is that it isn’t always
suitable for large-coverage surface areas as air can

121
00:08:49,690 –> 00:08:53,530
get trapped underneath the foil and prevent it from
adhering to your paper.

122
00:08:53,530 –> 00:08:59,510
One way to get around that though is by employing
ready-made metallic gold-foil papers, like this one,

123
00:08:59,510 –> 00:09:04,190
which, as you can see,
have a full-coverage gold effect already on the paper.

124
00:09:04,190 –> 00:09:07,240
We’ll talk a little bit more
about these later in the video.

125
00:09:07,240 –> 00:09:11,680
Another limitation of hot-foil stamping is that
gradients are not possible.

126
00:09:11,680 –> 00:09:16,440
Similar to letterpress printing,
your foil will either be on or off.

127
00:09:16,440 –> 00:09:21,880
So, if your logo has a whole lot of shading going on,
like this one does, your artwork will likely need to be

128
00:09:21,880 –> 00:09:25,490
simplified in order to work
well with hot-foil stamping.

129
00:09:25,490 –> 00:09:30,990
Some designers get around that though by using a
crosshatch or dot pattern for shading like we did

130
00:09:30,990 –> 00:09:36,395
in our letterpress paper samples bundle,
which you can view here by clicking the link above.

131
00:09:37,960 –> 00:09:42,714
Lastly, it is also worth mentioning that there are some
specialty foils that do

132
00:09:42,714 –> 00:09:47,191
gradate from one color to another
but the choice is rather limited,

133
00:09:47,191 –> 00:09:51,169
making it quite difficult to find a perfect foil for
every project.

134
00:09:51,169 –> 00:09:55,900
Now let’s look at some tips and tricks to help you get
the most out of using hot foil for your

135
00:09:55,900 –> 00:10:01,724
next design project, including how to set up your file
in Photoshop or your design software of choice.

136
00:10:02,090 –> 00:10:08,858
So, one question we get asked a whole lot is,
“What type size should my font or text be

137
00:10:08,858 –> 00:10:11,834
if we’re going to use hot-foil?”

138
00:10:12,550 –> 00:10:17,101
The answer to that question isn’t always perfectly
clear but many printers will recommend

139
00:10:17,101 –> 00:10:19,383
a minimum type size of 8 points.

140
00:10:19,383 –> 00:10:23,040
This can vary though,
depending on the font face you’re using,

141
00:10:23,040 –> 00:10:27,040
as many modern fonts do not
adhere to the same sizing standard.

142
00:10:27,040 –> 00:10:32,726
Although one of its strengths is precision and detail,
it’s important to note that your logo or text

143
00:10:32,726 –> 00:10:37,788
may appear bolder or thicker when foil-stamped,
as opposed to ink-printed.

144
00:10:37,788 –> 00:10:43,300
The most important thing to remember when designing for
foil is to leave enough breathing room or negative

145
00:10:43,300 –> 00:10:46,940
space in between design elements and font characters.

146
00:10:46,940 –> 00:10:50,662
This helps prevent the foil from merging, like this.

147
00:10:54,890 –> 00:11:01,174
We recommend a minimum space of 0.3 millimeters,
or .012 inches, between elements.

148
00:11:01,174 –> 00:11:07,140
We also recommend a minimum line width of 0.1
millimeters, or .004 inches.

149
00:11:07,140 –> 00:11:13,050
So, if your scripty font has super thin curves,
do expect a little bit of loss in detail,

150
00:11:13,050 –> 00:11:17,160
which isn’t always bad and is part
of the nature of foil stamping.

151
00:11:17,160 –> 00:11:21,040
Not only is extra kerning,
meaning the space between characters,

152
00:11:21,040 –> 00:11:27,630
a great principle of basic typography design but it
will also aid in the avoidance of foil merging.

153
00:11:27,630 –> 00:11:32,960
Now let’s talk about mask files and how to set them up
in Photoshop or, in my case, Affinity Designer.

154
00:11:32,960 –> 00:11:38,640
We made an entire video about how to set up mask files
for spot UV, which I’ll link to up here,

155
00:11:38,640 –> 00:11:41,900
but the principle is exactly
the same for foil stamping.

156
00:11:41,900 –> 00:11:43,680
So, what the [beep] is a mask file?

157
00:11:43,680 –> 00:11:50,060
A mask file is a black-and-white PDF in which black has
the value K equals 100%.

158
00:11:50,060 –> 00:11:55,010
Anything shown in black will get foiled and anything in
white will not.

159
00:11:55,010 –> 00:11:56,060
Simple, right?

160
00:11:56,060 –> 00:12:02,000
It is preferable to create mask files in vector format,
using a vector design software like Adobe Illustrator

161
00:12:02,000 –> 00:12:05,338
or CorelDRAW, but raster mask files can also work,

162
00:12:05,338 –> 00:12:09,051
as long as they have a minimum resolution
of 300 dots per inch.

163
00:12:09,340 –> 00:12:13,948
If you find this confusing or just need a little help,
I welcome you to send us your design files

164
00:12:13,948 –> 00:12:18,200
and we’ll create your mask files for you,
assuming they aren’t overly intricate.

165
00:12:18,200 –> 00:12:23,010
The second method of producing gold foil I’d like to
talk about today is Scodix finishers.

166
00:12:23,010 –> 00:12:27,820
The Scodix machine is a near-line digital finishing
system that makes low-volume print runs,

167
00:12:27,820 –> 00:12:30,063
even one-offs, economically-viable.

168
00:12:30,063 –> 00:12:33,739
In addition, it opens up an entire new world of
variability,

169
00:12:33,739 –> 00:12:38,710
especially when it comes to personalizing
printed pieces with foil or spot UV.

170
00:12:38,710 –> 00:12:43,170
Unlike traditional foil stamping,
it does not require the use of a metal dye,

171
00:12:43,170 –> 00:12:46,930
helping print shops keep all
their production in-house and efficient.

172
00:12:46,930 –> 00:12:52,920
This is one of the chief technologies used by moo.com
that allows them to offer unique print finishes

173
00:12:52,920 –> 00:12:56,000
at reasonably cheap prices with quick turnarounds.

174
00:12:56,000 –> 00:12:58,920
Let’s talk about some of the benefits of Scodix foil.

175
00:12:58,920 –> 00:13:02,547
Scodix foil has a raised bubbly-like appearance that
measures in height

176
00:13:02,547 –> 00:13:06,560
to approximately 50 microns
or .002 inches.

177
00:13:06,560 –> 00:13:12,000
Many designers find this embossed or sculpted
appearance desirable, but do note that,

178
00:13:12,000 –> 00:13:16,801
compared to hot foil, it does not always perform well
on small elements with fine detail

179
00:13:16,801 –> 00:13:19,131
like 2 or 4-point text.

180
00:13:19,131 –> 00:13:22,900
And with the Scodix finisher,
although the foil is typically raised,

181
00:13:22,900 –> 00:13:27,550
especially when buying online,
the foil can be produced at a height as low

182
00:13:27,550 –> 00:13:29,930
as 5 microns, which is pretty darn flat.

183
00:13:29,930 –> 00:13:35,850
Similar to hot foils, Scodix foil is not well suited
for large solid surface areas.

184
00:13:35,850 –> 00:13:39,638
A general guideline is to keep coverage under 30%.

185
00:13:39,638 –> 00:13:44,200
Because the Scodix is a digital machine,
this makes it perfect for projects requiring

186
00:13:44,200 –> 00:13:49,290
variable data, for example,
the direct-mail postcard in which each client’s name

187
00:13:49,290 –> 00:13:51,150
could be printed in gold.

188
00:13:51,150 –> 00:13:54,819
Scodix partners with a number of foil manufacturers
from around the world

189
00:13:54,819 –> 00:13:58,920
and is available in all of the primary colors
and noble metals.

190
00:13:58,920 –> 00:14:04,730
It also comes in many holographic colors like this
silver holographic effect shown here.

191
00:14:04,730 –> 00:14:10,510
Although Scodix claims that more colors are constantly
being added to the foil manufacturer’s offerings,

192
00:14:10,510 –> 00:14:16,930
I think it’s safe to assume that hot foil offers a
wider pallet of colors and specialty finishes.

193
00:14:16,930 –> 00:14:21,140
Another benefit of Scodix foil is that,
because it is an inline process,

194
00:14:21,140 –> 00:14:25,140
it is rather quick to turn around and less costly.

195
00:14:25,140 –> 00:14:31,113
Although this translates to less cost for the end
customer, the startup costs of a half million dollars

196
00:14:31,113 –> 00:14:35,130
for a Scodix machine make it out of reach for many
mom-and-pop print shops.

197
00:14:35,130 –> 00:14:38,400
Now, let’s talk about some of the cons of Scodix foil.

198
00:14:38,400 –> 00:14:45,060
The problem I find most troublesome is that it’s not
compatible with most luxury uncoated paper stocks.

199
00:14:45,060 –> 00:14:51,820
Most online printers will force you to buy Scodix foil
on a matt-coated or matt-laminated paper stock.

200
00:14:51,820 –> 00:14:57,340
Because we’re real paper freaks here at Print
Peppermint, this motivates me to consistently recommend

201
00:14:57,340 –> 00:14:59,990
hot foil over Scodix foil any day of the week.

202
00:14:59,990 –> 00:15:06,650
Another limitation to Scodix foil is that it can’t
bleed, meaning it can’t run off the edge of your paper

203
00:15:06,650 –> 00:15:07,890
whereas hot foil can.

204
00:15:07,890 –> 00:15:14,260
Now that we’ve talked about the pros and cons of Scodix
raised foil, let’s talk about how to set up your files.

205
00:15:14,260 –> 00:15:18,640
Essentially, the process is exactly the
same as with hot-foil stamping.

206
00:15:18,640 –> 00:15:22,960
A black-and-white mask file is required and vector
format is preferred.

207
00:15:22,960 –> 00:15:28,700
If you missed that chapter earlier in the video,
I’ll post the link here now.

208
00:15:28,700 –> 00:15:32,946
The main thing to remember when designing for Scodix
foil is to pay attention to the

209
00:15:32,946 –> 00:15:34,422
sizing of your elements.

210
00:15:34,422 –> 00:15:38,269
Where hot foil shops will recommend a minimum of
8-point fonts,

211
00:15:38,269 –> 00:15:44,420
Scodix foil providers often recommend a
minimum of 10, or even 12 points, in some cases.

212
00:15:44,420 –> 00:15:49,120
And please remember that the bubbly dimensional
appearance can make smaller elements

213
00:15:49,120 –> 00:15:50,820
appear less detailed.

214
00:15:50,820 –> 00:15:57,160
Now I’d like to talk about cold foil,
sometimes referred to as inline foil or aqua foil,

215
00:15:57,160 –> 00:16:03,430
which involves printing your four-color process inks on
top of a silver foil-like substrate.

216
00:16:03,430 –> 00:16:09,380
Since digital and offset inks are partially
transparent, this allows the silver foil-like substrate

217
00:16:09,380 –> 00:16:14,160
to shine up through your inks,
creating a wide variety of metallic colors,

218
00:16:14,160 –> 00:16:17,050
including gradients and even photographs.

219
00:16:17,050 –> 00:16:22,690
This method was made popular by vistaprint.com under
the name “foil accents.”

220
00:16:22,690 –> 00:16:28,200
One of the primary benefits of cold foil is that,
as a designer, you can determine the color of your

221
00:16:28,200 –> 00:16:33,070
metallic areas via the CMYK color
code present in your design file.

222
00:16:33,070 –> 00:16:37,310
The downside to this though is that it can be quite
difficult in predicting how your

223
00:16:37,310 –> 00:16:40,230
on-screen metallic colors will look after printing.

224
00:16:40,230 –> 00:16:44,140
In our experimentation,
we found that the lighter your CMYK colors are,

225
00:16:44,140 –> 00:16:48,450
the more metallic they will appear after printing,
and vice versa.

226
00:16:48,450 –> 00:16:52,827
To help our designers and clients,
we’ve created a cold-foil swatch card

227
00:16:52,827 –> 00:16:57,483
with a list of optimized CMYK values and
showing what they look like

228
00:16:57,483 –> 00:16:59,878
with and without a spot gloss treatment.

229
00:16:59,878 –> 00:17:06,800
Hot tip, the spot gloss coating does enhance the
metallic effect making cold foil appear even that much

230
00:17:06,800 –> 00:17:09,231
closer to traditional hot-foil stamping.

231
00:17:09,420 –> 00:17:14,260
And similar to Scodix foil,
cold foil does not require the use of a metal dye,

232
00:17:14,260 –> 00:17:18,830
making it less time-consuming to produce and less
expensive for the consumer.

233
00:17:18,830 –> 00:17:24,290
Although cold foil comes very close,
I still personally prefer the look of hot-foil stamping

234
00:17:24,290 –> 00:17:29,780
as it will always have a slight debossed impression due
to the pressure of the metal dye.

235
00:17:29,780 –> 00:17:33,720
Another thing to remember is that cold-foil,
similar to Scodix foil,

236
00:17:33,720 –> 00:17:39,330
is mostly limited to matte-coated papers,
making it a deal-breaker for many of my projects.

237
00:17:39,330 –> 00:17:44,110
I won’t waste any of your time going over file setup as
it is exactly the same as Scodix foil

238
00:17:44,110 –> 00:17:48,688
or traditional hot foil but I will link to that chapter
here, in case you missed it.

239
00:17:50,855 –> 00:17:54,939
Now let’s talk about Pantone metallic inks,
when to use them, and how they compare

240
00:17:54,939 –> 00:17:57,189
to the other methods we’ve already talked about.

241
00:17:57,189 –> 00:18:02,331
For starters, it’s important to note that Pantone’s
metallic ink series was initially developed

242
00:18:02,331 –> 00:18:03,524
for coated papers.

243
00:18:03,524 –> 00:18:09,140
But with some experimentation,
it can yield great results on uncoated stocks as well,

244
00:18:09,140 –> 00:18:14,820
like we used in our letterpress paper sample bundle,
which you can check out here.

245
00:18:14,820 –> 00:18:20,230
Pantone metallic inks are made with an advanced
aluminum pigment that makes them much more opaque

246
00:18:20,230 –> 00:18:21,760
than offset inks.

247
00:18:21,760 –> 00:18:28,233
Which is why we like to use them to print on colored
cardboard like this Sirio Ultra Back from Fedrigoni.

248
00:18:29,390 –> 00:18:33,365
At Print Peppermint, we’re currently working on an
all-black paper samples bundle,

249
00:18:33,365 –> 00:18:38,970
in which one side of the piece will be
printed with Pantone metallic 877 and the other side

250
00:18:38,970 –> 00:18:43,610
will feature a silver-foil stamp so designers can
easily compare the two.

251
00:18:43,610 –> 00:18:47,805
The main thing to remember is that hot foil is an
opaque sheet that sits on top of

252
00:18:48,210 –> 00:18:53,259
the fibers of your paper, whereas Pantone metallic inks
are absorbed into the fibers of the paper

253
00:18:53,259 –> 00:18:56,500
and will allow some of the paper to show through.

254
00:18:56,500 –> 00:19:01,511
For many designers, this is a desirable effect as it
subdues the metallic shimmer,

255
00:19:01,511 –> 00:19:03,926
making it more elegant and less flashy.

256
00:19:04,170 –> 00:19:08,020
Some would say it appears
even more handmade or organic.

257
00:19:08,020 –> 00:19:13,529
In terms of overall production time, metallic inks
take about the same time as hot-foil stamping,

258
00:19:13,529 –> 00:19:19,139
making them a somewhat less affordable option when
compared to Scodix foil or cold foil.

259
00:19:19,200 –> 00:19:23,850
And again, file setup is exactly the same as the other
methods mentioned here today, so

260
00:19:23,850 –> 00:19:26,440
I will link to that chapter again right here.

261
00:19:27,540 –> 00:19:32,630
Now let’s talk about ready-made gold-foil paper and
other metallic sheets.

262
00:19:32,630 –> 00:19:35,897
There are a wide variety of manufacturers making
metallic papers,

263
00:19:35,897 –> 00:19:38,418
many of which you can find easily on Amazon.

264
00:19:38,418 –> 00:19:42,460
But in terms of quality,
I can only speak for the ones we use regularly,

265
00:19:42,460 –> 00:19:46,080
which typically come from larger,
more established paper mills,

266
00:19:46,080 –> 00:19:51,337
like the Curious collection from Arjowiggins,
Splendorlux Mirror from Fedrigoni,

267
00:19:51,337 –> 00:19:55,780
STARDREAM from Cordenons, or Gmund Gold
from Gmund.

268
00:19:55,780 –> 00:20:01,470
The primary benefit to using ready-made metallic papers
is that no foil stamping is required.

269
00:20:01,470 –> 00:20:07,210
You can simply print your company name or logo in a
deep black ink and you’re ready to go.

270
00:20:07,210 –> 00:20:12,230
Many of these papers have unique textures already built
into the paper, which aren’t possible to achieve

271
00:20:12,230 –> 00:20:14,910
with the other methods we’ve talked about today.

272
00:20:14,910 –> 00:20:21,030
These papers can also be die cut, scored,
and folded without any detriment to the metallic area.

273
00:20:21,030 –> 00:20:26,330
Hot foil, for example,
might crack or fall off if scored or folded.

274
00:20:26,330 –> 00:20:30,433
In terms of design considerations for metallic paper,
the biggest limitation is

275
00:20:30,433 –> 00:20:34,070
that you need to keep your printed inks
reasonably dark.

276
00:20:34,070 –> 00:20:38,520
Since the paper is heavily colored,
any ink that gets laid down will shift

277
00:20:38,520 –> 00:20:40,420
and darken significantly.

278
00:20:40,420 –> 00:20:45,950
One way to get around this would be to actually use
hot-foil stamping on top of the metallic sheet.

279
00:20:45,950 –> 00:20:50,370
This would give you zero color shift and absolute
contrast and legibility.

280
00:20:50,370 –> 00:20:56,640
Do keep in mind, we also have pigment foils that,
although applied in the same way as metallic foil,

281
00:20:56,640 –> 00:20:59,870
have a flat ink-like appearance after stamping.

282
00:20:59,870 –> 00:21:04,090
Okay, I know I promised six different ways to add gold
foil to your prints.

283
00:21:04,090 –> 00:21:09,100
But since DIY crafting and scrapbooking is really out
of my realm of expertise,

284
00:21:09,100 –> 00:21:15,090
I’m going to link to this awesome video from Jennifer
McGuire Ink’s channel in which she goes over five

285
00:21:15,090 –> 00:21:21,900
different ways to add gold foil to your prints by hand
using a combination of glue, deco foil,

286
00:21:21,900 –> 00:21:23,220
stamps, and tape.

287
00:21:23,220 –> 00:21:25,050
Well, that’s enough out of me for today.

288
00:21:25,050 –> 00:21:26,680
I hope you enjoyed what you saw.

289
00:21:26,680 –> 00:21:31,980
And if you did, please consider subscribing by clicking
the bell in the bottom right-hand corner.

290
00:21:31,980 –> 00:21:36,290
We will be posting a similar video about gold-foil
stickers in the coming weeks,

291
00:21:36,290 –> 00:21:39,600
and that way you’ll get notified
the moment that it’s uploaded.

292
00:21:39,600 –> 00:21:42,648
Thanks again for watching and we’ll
catch you in the next one.

293
00:21:46,800 –> 00:21:49,700
♪ [music] ♪

Get Peppermint Updates!

For coupons, secret offers, design tutorials, and company news.

Newsletter Signup / Account Registration (popup)

"*" indicates required fields

Please enter a number from 10 to 10.
What is 6 + 4 ?
This field is for validation purposes and should be left unchanged.

Request a Free Quote and Consultation

Minimal Quote

Name
Tell us about your project and we will give a free creative consultation and pricing estimate.
Drop files here or
Max. file size: 25 MB.
    Email(Required)
    Where should we email your production recommendation and quote?
    Please enter a number from 10 to 10.
    Damn scammers.
    This field is for validation purposes and should be left unchanged.

    Find us on social

    Join for Design Tips & Special Discounts

    Please enter a number from 10 to 10.
    What is 6 + 4 ?
    This field is for validation purposes and should be left unchanged.