It’s no secret that the vast majority of business cards get thrown away almost immediately. You can probably vouch for this fact firsthand, as you’ve more than likely thrown away a fair share yourself.
What if you want to ensure that the connections you make hold on to your card, though? How can you stand out in a sea of off-white cardstock and traditional design? With gold foil business cards, of course!
By incorporating a little something dazzling onto your business card, you immediately elevate your aesthetic and therefore elevate yourself in the esteem of the professional connections you make. This will encourage those you meet to hang on to your card, and perhaps make you a little more present in their minds when professional opportunities spring up.
Often, people become so smitten with the elegant look of gold foil business cards that they add way too much foil to their designs. Instead, the gold foil should be used as an accent piece to an already stellar card, simply taking it to the next level. Think of your business card and creme brulee, and gold foil is the caramelized sugar on top.
That said, try to think about the part of your card that you want to be most impactful. Usually, this will be the logo or business name, but you might opt to put your name in gold foil instead. These are good questions to consider as early in the design process as possible.
It’s incredibly common that people seeking gold foil business cards fall into the same old trope of gold foil on a black card. This is no doubt a striking combination (that harkens a very Great Gatsby aesthetic), but it’s not right for every business or individual.
For example, if you own an arcade bar, you don’t want to shy away from the bold colors that exemplify your business, you simply want to make them pop with the addition of strategic gold foil. In turn, don’t count out color simply because you’re also using gold—the foil will only enhance your vibrant card, not clash with it.
Just as you want to consider adding color to your minimal gold foil accent, think about the possibility of getting quirky with your design in terms of shape. For example, if you’re a specialty jewelry designer, why not design your card to look like one of your necklaces or a gold ring? All of your relevant business information can be housed on the back, and the gold foil will be much more impactful as part of a design like this.
Naturally, a more traditional vibe will be appropriate for certain professionals. Even if your inclination is to go with a very conservative card, a pop of foil can do wonders for the overall look. Whether you’re a c-suite executive or an entrepreneurial baker just starting out, gold foil can take your card to the next level.
Designing business cards is a very particular niche, and not everyone has the vision to exemplify themselves and their business in such a small space. Whether you have a clear design in mind for your gold foil business cards or could use a little guidance, we’re here to make the experience as easy as possible.