Size matters! Well, at least we know this to be true for the font of your business card. Too big and it all that you want to convey won’t fit into the card. Too small and people are going to find it difficult to even read what is written on it!
Yes, you see now how size does matter. But don’t worry; we aren’t here to inform you at relative intervals about the importance of font size. What we are going to talk to you about is how to pick the best business card font size.
Are you using too small fonts?
Think picking small fonts lets you cram up as much information as you can in a 3.5 x 2-inch rectangle? Yes, it does serve the purpose. But we can also assure you that no one is going to even attempt to read what is on your card.
How small is too small? To know this, you first need to decipher the size of the business card. When picking a business card font size, remember:
- Too big and you take up important business card real estate
- Too small and it is hard to read even if a card is generally viewed up close
So what exactly is the ideal size?
- A font size of 10 to 11 pt is ideal for the body of the text
- A font size of 7 to 8 pt is ideal for contact information
This is not a rule of thumb as it all depends on the design.
How does design play a vital role?
You can determine your business card font size by paying attention to layout and design.
- If you want to emphasize information, opt for larger and bolder fonts
- If you run out space, think about opting for double-sided cards
Rounding up on the ideal font size
Coming to a conclusion on the best font size of your business card ultimately depends upon:
- Pay attention to the card design
This needs to be altered and adjusted after you take into account the layout of the business card
- Take into account branding guidelines
Pay attention to a certain kind of font your brand may be using. It may not look good when it is small
- Content is key
If there is a lot of content you have to fit into your card, don’t go for smaller font size. Pick a bold font-weight if it is important
Fonts that help you score with a business card
There are some fonts that are clear winners when you spot them on a business card. If you don’t have brand style specifics to follow when picking fonts, here are a few font styles you can choose from. They certainly make reading a less laborious task.
- If the font-weight is thick enough, Sans Serifs is the easiest to read
- It does not come with redundant flourishes
- You obtain straight, neat and clean lines that leave you with clutter-free text
- You can use this font at smaller sizes and not lose much
Handy tip: Sans Serifs is the ideal font for professional business cards. It comes with rounded tails and neat upper case letters that give it a classy and formal look and feel.
- Serif fonts possess small decorative bars at the ends of every character
- It can be a little difficult to read than serifs
- It has a more formal typewriter-like appeal
- These fonts are generally larger than plain Sans Serif fonts
Handy tip: Times New Roman is an effective font style too. It is easy to read. Even though it is a more common font, you can use variations and styling options such as italics to add a more unique look. Use it for the plainer areas of your card. For instance, contact information.
Scripts or Specialty fonts
- Scripts and some specialty fonts are difficult to read
- Utilize them in moderation, enough just to get across your branding properly
- Make them large in size so that it becomes easy to read
Handy tip: Karat has just the dash of an informal vibe that goes well with a relaxed and casual brand image. It possesses curved letters that give it a more playful appeal. It is ideal for an informal audience.
Other elements to pay attention to
Besides business card font size, you also need to take into account, colors, concepts, typeface, images, shapes and fonts.
- If you are going for conventional material, paper, cardstock or plastic are good options
- If you are going in for unconventional material, pick something relevant to your business
- See that it is systematically planned and detailed
- Know your target audience and how you want them to look at your business
Fonts and typefaces
- Go in for easy to read fonts
- Think about making use of power fonts
- Limit your text styles to two types of font
Patterns and Images
- When picking an image, keep the position and overall balance of your business card at top priority
- Patterns are easier to incorporate but see that you go for the ones that suit your overall design and brand
Fonts are a tool that communicates the voice and tone of your brand. It pays to pay attention to them. Know how the fonts you pick appear when printed in color and size.
Business cards may look small but boy they can be tough to design. But there you go. Designing your business card won’t put you into a depression anymore with these handy tips.
How do you know you picked the right font size? It’s simple when you have the right sizes spot on even as the final product is an extension of your brand, you will know.