In 2020, Are Custom Business Cards Dead or Are They Still Relevant?

We are living in a digital world—there’s no denying that. As everything shifts from existing materially to only existing virtually, a question inevitably arises: are custom business cards even relevant any longer?

To answer, let’s explore another question: do people still interact in person when conducting business? Of course, they do! Particularly when it comes to forging new connections, interpersonal relationships haven’t been wiped out by digital ones just yet.

So, custom business card printing is certainly still alive and well. In fact, the argument could be made that it’s never been more important to have custom business cards printed.

It’s More Important Than Ever to Stand Out

Because of the fact that there’s a sea of options at everyone’s fingertips, the only way you can make sure that you stand apart from the crowd when handing out your business card is to have one unlike anyone else’s.

Imagine that you’re a personal trainer at a trade show or a wedding photographer at an expo. Everyone in attendance will be collecting fistfuls of business cards; are they more likely to reach out to someone who stands apart or someone whose brand blends in with the masses? The answer is obvious.

Design Options Have Never Been Broader

Decades ago, the only options a person had when designing their business card were different shades of cardstock, different fonts, and ink color selections. Aside from these small variations, every card looked exactly alike.

That couldn’t be further from the case today. Just as graphic design has gotten incredibly advanced, the options for custom business card printing have never been more expansive. Any design you can imagine in your mind’s eye is now possible to create on a business card.

It’s Not Just “Cards” Anymore

Just as there are basically limitless design options for custom printing business cards now, the sky is the limit when it comes to materials as well. Plastic and suede cards are a stylish new way to present your professional credentials, but there are even more options to explore beyond that.

Custom business cards have literally become small works of art for many people. You can dabble with different types of foil and letterpress to create a card that not only exemplifies your business but also conveys who you are as a person. Let your creativity shine and you’ll be able to truly take pride in the custom business cards you create.

Personal Branding Has Never Been More Important

There has never been a more qualified, creative, and diverse workforce than the one that currently exists in the world. While that’s a wonderful thing, it can spell trouble for businesses attempting to operate within crowded industries. It is for this reason that so many companies expend a great amount of time and resources on branding.

Think of a custom business card as a snapshot of that branding. You know who you are, what you offer, and what you stand for, so what better way to convey it to the rest of the world than through a business card you’ve imbued with your brand? Let your personality shine through your card—it just might be the thing that sets you apart from the competition.

In a paperless world, it might feel archaic to invest in custom printed business cards, but that couldn’t be further from the truth. Work with Print Peppermint, and you’ll see exactly how modern a custom card can feel.

Austin Terrill

Austin is the founder and CEO of Print Peppermint. He loves art, graphic design, printing, music, recording gear, synthesizers, and ice cream. He lives in Berlin with his wife and two children.
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