Create cohesion for your brand across all types of print products like flyers, stickers, envelopes, banners, and more.
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Amidst all the digital hype, print media has still not lost its charm. Paper is where ideas unfold and your brand story is told. You still exchange business cards when you meet someone new, right? Plus, nothing can beat the vibe of reading a magazine with coffee by your side. Newspapers are still the start … Read more
If your work involves printing in any way, it’s in your best interest to know the right paper type. Even if you’ve come up with a great design, but you don’t know what a great print job entails, there’s a big possibility that your hard work might go down the drain. This sounds harsh, but … Read more
Excellent properties can sell themselves, but you need to get potential buyers there to see it in the first place. That’s where your efforts at real estate marketing help to set your skills apart from the rest of the competition in each community. Most buyers will use a real estate agent to secure the home … Read more
In a Forbes article on the top marketing trends of 2019, creativity is identified as a key trend. At a time when it seems that web marketing and digital is the way forward, creative companies are finding print stands out. Standing out against the background noise is a dream result for your marketing strategy. You … Read more
Know your Market 15 Brands Lost in Translation: When it comes to expanding a brand into new countries, it can be easy to underestimate the importance of knowing the culture of the market you are moving into, and one of the most important cultural factors is understanding their language. Do Your Homework It might sound … Read more
Photoshop isn’t for everyone. Although it’s a very powerful tool for design, not everyone has the time to learn how it works. Not to worry. You can find online tools such as Canva to replace more intensive design programs like Photoshop. Beginners and professionals alike can benefit from these tools. It can help you create stunning marketing materials at no cost, and you can even save a lot of time. Today, I’m going to teach you how to make a flyer using Canva. It will be quick, fun, and hassle-free. Step 1: Find a Template Canva has thousands of ready-made … Read more
How to Design a Direct Mail Postcard: The Ultimate Guide Since the past decade or so postcard marketing has taken a tumble. Businesses of today invest the bulk of their advertising funds on email marketing, messenger marketing, and other modern day schemes. Despite these shifts in marketing strategies, physical mail, one that consumers personally receive and can feel it in their hands, hasn’t lost its personal value. Just like some people will always prefer the papery touch and aroma of tangible books to the digital insensibility of E-books, postcards will always induce a unique, more palpable sense of intimacy. Businesses … Read more
What does Stationery Design Include? A messy, unprofessional and incoherent representation of your brand can spell disaster. So you must have custom designed stationery that is aligned with your brand image. Why is Stationery Design Still Relevant? Think of advertisements as critical first impressions. Once your name is out there, in online avenues like social media, or simply on the streets ― in whatever light, good or bad ― it’s hard to change its public perception. This is why it’s extremely important to rigorously think through your branding strategy before taking any major steps. Stationery design is something that has … Read more
How long does it take to design a trifold brochure? A trifold brochure is a 3-paneled flyer crafted by folding an 8 1/2 x 11 sheet of paper. Small domestic businesses usually employ it as a marketing emissary because of the ease with which it can be mailed. Most designers hold the misconception that a trifold won’t require a lot of work because of its minimalistic landscape. Well, if you wish to make a bland and dreary and run-of-the-mill brochure that devalues your business instead of elevating its name, it will hardly take you 20 minutes, tops. A winning … Read more
How to Design a Successful Direct Mail Flyer – The Ultimate Guide Direct mail marketing hasn’t lost its charm. It still possesses the magic to enchant customers in numbers. Unfortunately, not all direct mail is sprinkled with aesthetic and linguistic magic. Some is horribly lacking. Direct mail that actually makes a mark and gets the message across is carefully deliberated and meticulously designed. Direct mail flyers are a great way to introduce your business and its products and invite people to an event. It’s, actually, a multipurpose, oversize postcard ― which when designed the right way ― can put forth … Read more
What is Stationery Design? Tips, Strategies, and Inspirations for Dummies Despite the meteoric rise of digital marketing tools, stationery hasn’t lost its Victorian stature. Like the British monarchy, it still has the capacity to unleash considerable power. Stationery is a broad term that encompasses business cards, envelopes, letterheads, labels, postcards, flyers, brochures, and other similar marketing emissaries. All of which, when designed professionally, can prove pivotal in making your brand shine. Every business owner understands that stationery is an essential component of every branding strategy. It conveys a personal, more intimate image of a brand and makes customers feel more … Read more
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