Outdoor Advertising Done Right: 4 Design Tips for the Best Banners
The best banners are meant to stand out. After all, why bother to have banners printed if they’re going to be basic? Check out these 4 tips for designing the best outdoor banners.
You want to make one that’s going to make people want to walk through your doors.
1. Chose a Large Text with a Readable Font
You need to use large text on your banner. By doing this, you will ensure that your banner can be read from more than a few feet away.
The size of the text won’t matter much if people can’t read it due to the font. There are a lot of fonts to chose from but you’re going to need to go with a bold sans-serif and not something flamboyant and cursive.
2. Provide a Simple Message
You’ve probably heard the saying less is more. When it comes to your banner, this is a mindset that you need to have.
The reason for this is you want to get the attention of your audience right away. Nobody has time to read a huge paragraph of text. Keep your message down to a few words at most.
3. Keep Your Brand in Mind
4. Chose Appropriate Colors
Speaking of colors, you probably know that different colors cause different emotions in humans. You should consider what kinds of emotions you want to put into your audience.
Red usually causes Anger, passion, excitement, and love. It’s a color that appeals to many audiences, but use it in moderation because it’s known to make people hungry.
Orange is associated with vitality and happiness. It’s not as overpowering as red, it’s inviting and energetic.
Yellow invokes feelings of humor, optimism, and energy. Adding in bits of yellow can capture a viewer’s attention. Only use a little bit of this color because a lot can be overwhelming
You probably associate green with wealth, health, freshness, and nature. It symbolizes new beginnings and is the color that is the easiest on the eyes.
These are just a few examples of the different emotions colors can cause.
Best Banners Design Tips for Your Business
When it comes to creating the best banners you need something that is going to be eye-catching when someone is within a few feet of it. Choose colors that can invoke the right emotions without being overwhelming to the eyes, and always keep your brand in mind when designing.