Business cards have enjoyed a serious revolution in the last few decades. No longer are these professional snapshots printed exclusively on cardstock with the same, bland layout all across the board.
If you’re exploring the option of plastic business cards, you might be looking for something that’s extra durable or that helps you stand out from the crowd. All plastic business cards will certainly accomplish both of those goals, but there are still a few particular design tips you should follow when creating your specific card.
One of the biggest advantages of having a plastic business card is that it can be transparent and opaque in different sections. Try to use this to your advantage in creating a striking design.
For example, if you’re a company that distills spirits, you might have entirely transparent cards with a few well-designed bottles featuring your branding and coloring. Each industry poses different possibilities if you open your mind up to them.
In your day to day life, you might be a pastel type of person. Perhaps you’re soft-spoken, delicate, and just generally gravitate toward colors that reflect that. When it comes to plastic business cards, try to push that preference aside.
Because a plastic business card will more than likely be at least somewhat transparent (depending on the type of plastic you choose), bolder colors will show up much more clearly than lighter ones. This is not to say that you have to make your business card all black, it just means you should tend toward darker hues of whatever colors you already have in mind.
You’re obviously not too tethered to tradition if you’re thinking of purchasing a plastic business card, so why not take it the extra mile and design something truly unique?
If you’re a banker, for example, you could design your business card to resemble a debit card at first blush.
Once again, every industry poses different options for getting really creative, so don’t be afraid to throw around ideas.
Of course, you can’t go wrong with a minimalist design either, particularly if you’ve selected plastic business cards due to their high durability.
Blank space can be quite striking in and of itself. Still, even if you work in a labor field (like as a contractor or electrician), there’s room to get a little creative with your sturdy business cards, so don’t relegate yourself to minimalism if it really doesn’t align with your style.
The simple fact is that colors often look different when printed on plastic than they do on a screen; that’s why it’s important that you browse samples before you commit to an order.
Plastic is a whole different animal than any other type of material (especially paper), so your expectations will have to adjust accordingly.
Not only will the samples give you a better idea of which colors you should be using, but they may also spark some creative concepts in your mind.
Once you’ve perused a company’s sample pack, you’ll be able to order with a clearer vision and greater confidence.
If you’re ready to get started on designing a truly outstanding plastic business card, get started today! We’ll be here to help every step of the way so you’ll be left with a business card that’s better than your wildest dreams, and that truly sets you apart from the competition.