Design exploration
Soft Touch 16pt concept: Soft Touch 16pt · Raised Spot UV
Soft Touch 16pt · 16pt
The recipe
- Product & size
- Soft Touch 16pt
- Paper
- Soft Touch 16pt
- Thickness
- 16pt
- Print & finishes
- Raised Spot UV, CMYK Printing
Studio note
Printed on Soft Touch 16pt — a smooth matte-laminated paper construction. This design directly addresses the request for a Spot UV finish, combining it with a modern aesthetic fitting for a contractor. The Raised Spot UV on the logo provides a premium, tactile experience that elevates the brand, while the soft touch laminate offers a sleek, durable feel. The diagonal color block and strong typography convey a contemporary and professional image. We kept the metallic restrained — the mark plus one small element. Restraint reads more expensive on press, and it costs less to make.