Keep reading to explore how this choice can impact your designing style.
What are serifs?
The small lines attached to alphabets are known as serifs. They probably originated when scribes using quills or brushes left small marks as they finished each stroke.
This evolved into intentionally adding smaller stokes in more artful, regular ways. And those decorative strokes then became an expected part of the alphabets.
What are Sans Serifs?
Sans Serifs are those fonts that don’t have any formal or extra strokes. Sans serifs are mostly considered to be modern typefaces. In the early 20th century, Futura was the first popular sans serif fond and was soon followed by other fonts like Helvetica.
Sans serifs were considered to be grotesque typefaces when they first appeared. But when modernist designers started embracing sans serifs, they became associated with commerce, elegant design, and the modern’s attempt to break away from the past.
Why should you care?
Serifs have a more institutional and clinical look to them. Most designers today use serifs to evoke earlier eras.
For instance, when designing a book that features a story set during World War II, the designer is likely to use serif fonts for giving readers the feeling that they are in a world that existed before the modern times.
Serifs are not just aesthetic; they also have a functional value as body copy. At smaller scales, serifs often lend a bit more legibility.
Today even our handwriting is missing the extra strokes which were a product of quill or brush. The conventional logic is that sans serifs are for mimicking the handwriting which has more flow to it.
Drivers need to read a small amount of text from further away, and sans serif is the perfect pick for that.