Branding

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A brand is a name, term, design, icon, logo, or collection of features that differentiate one’s product or service as unique from those of other companies. Brands are used by businesses in their marketing and advertising campaigns. Name brands are often distinguished from generic or in-house brands.

Recent Branding articles

Process for Choosing a Good Brand Name

As an ancient proverb says, “Nomen est omen,” and it perfectly sums the importance of coming up with a good brand name. Though it may seem a bit far-fetched to imply that the name carries a certain prophetic quality, the truth is that if you don’t pick the right name for your brand, it will …

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7 Reasons to Brand Your Office Space

Workplace branding doesn’t mean you need to make major arrangements in your office and turn your company upside down. Although it’s advisable to find your theme colour and add a few details in your office that reflect your company’s vision, that’s not the end of the journey. There are numerous ways to use workspace branding …

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Top Logo Design Trends That You Must Look Out

No matter in which field you’re working, innovation is always given the highest priority and everyone must follow it. You always need to come up with something new which surprises everyone. Similarly, the design industry also comes under this category and we have witnessed a plethora of changes in it. People always want to see …

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6 Tips On Creating A Professional Email Signature Block

When it comes to email signatures, not only are you sharing your name and title, but also your personal branding, associated links, and helpful contact information. It has to be appealing and professional in the eyes of your readers, leaving a positive impact on them.  In this article, we’ll show you the six ways to …

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Boosting Your Organic Reach on Instagram

What started as a photo sharing app has become a key player for marketing and branding across the globe. Instagram has over a billion users including countless companies and brands trying to increase their ‘reach’ every day. Instagram reach is the number of individuals who see or interact with your content. One way of increasing …

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10 Ways to Make Your Squarespace Site More Dynamic

If you have started managing your website using Squarespace, certain tips are essential to improve the design of the site. Improved website design will surely boost brand engagement when done right. How can you make a Squarespace website more dynamic? Here are the best techniques you should know as a business owner or marketer: Use animated slideshows …

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5 Creative Ways To Increase Brand Engagement

Digital channels have opened a two-way communication between brands and consumers, redefining the dynamic between the two. Whether on social media, their websites or even their physical locations, brands must invest in user/customer experience continuously as part of their brand strategy. This in turn benefits them on various levels: From increasing brand engagement to increasing …

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How to Design a Logo: The 5 Most Basic Rules

It can be said that a logo is the pictorial representation of a company. It is a symbol that goes everywhere an organization leaves its marks. According to the Picture-Superiority effect, people are most likely to engage in and remember information that is visual instead of being text-oriented. Consequently, a good logo is surely a …

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Could The Mini Business Card Be Your Ticket to Success?

In this day and age, people are trying everything to get noticed. From highly curated branding efforts to experiential marketing events, it seems there’s no path that the ambitious are unwilling to trod anymore. What if you could manage to stand out without looking like you’re trying too hard, though? What if something as simple …

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In 2020, Are Custom Business Cards Dead or Are They Still Relevant?

We are living in a digital world—there’s no denying that. As everything shifts from existing materially to only existing virtually, a question inevitably arises: are custom business cards even relevant any longer? To answer, let’s explore another question: do people still interact in person when conducting business? Of course, they do! Particularly when it comes …

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How To Choose Your Brand And Logo Colors

Together with creative design, the colors you choose to brand your business will visually engage your clients. They will be the colors you use to design your logo, build your website, design your marketing collateral, and maybe even decorate your brick and mortar location. Brand Color Choice Is More Important Now Than Ever Since many …

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The Principles Behind the Psychology of Logo Design

The Principles Behind the Psychology of Logo Design Anyone can design a logo. After all, nearly every business has one. But what makes one logo stick over another. Click here to understand the psychology of logos There are power and meaning behind the logos for major companies worldwide. Have you ever considered why FedEx uses …

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Raise Your Reputation: How to Create a Brand Identity

Raise Your Reputation: How to Create a Brand Identity One of the keys to building a successful company is having a unique presence in the marketplace. In this article, we’ll show you how to create brand identity. In a recent study, researchers found that businesses with a consistent brand message across multiple platforms increased revenue …

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What Makes a Logo iconic? 5 Key Characteristics

5 Key Characteristics of An Iconic Logo We all know the logos for Nike, Coca Cola, and Pepsi like the bag of our hands. But what goes in to the creation of an iconic logo? Click here to find out. Did you know there are almost 30 million small businesses in the U.S.? If you’re …

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5 Critical Reasons Why Strong Design is Essential to Building a Brand

5 Critical Reasons Why Strong Design is Essential to Building a Brand Every successful business needs a brand people can rely on. Here are 5 critical reasons why strong design is essential to building a brand. Oh boy, here we go again. Another business with a terrible brand design. You can be assured that they …

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Out With the Old, In With the New: Top Signs It’s Time for a Logo Redesign

Is it time to redesign your logo? How can you tell? Read on to learn the top signs it’s time for a logo redesign. Have you been looking for a way to freshen up your business and engage new customers? When’s the last time you took a serious look at your logo? If you haven’t …

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