A brand is a name, term, design, icon, logo, or collection of features that differentiate one’s product or service as unique from those of other companies. Brands are used by businesses in their marketing and advertising campaigns. Name brands are often distinguished from generic or in-house brands.

Recent Branding articles

How To Develop (And Maintain) Your Brand’s Tone of Voice

Establishing a brand tone of voice is important to any business marketing strategy. Maintaining a consistent brand voice helps communicate more about your business to your audience. In addition, it makes them easily relate to your business, making it a beneficial ingredient for building a successful business. Here is a step-by-step guide on how to … Read more

Steve Jobs’ 3 Business Cards Were Sold For 10,050$ In Auction

In 2015 a private school in California named “The Marin School”, put 3 business cards of Apple’s CEO in an online auction. The initial bid was 600 dollars which soon rose to 10,050$.  Source The school confirmed Tim Knowles, the CEO of Stacks (a company that provides an iPhone app for sharing business cards) as … Read more

10 Paper Design Tips to Take Your Brand to the Next Level

Amidst all the digital hype, print media has still not lost its charm. Paper is where ideas unfold and your brand story is told. You still exchange business cards when you meet someone new, right? Plus, nothing can beat the vibe of reading a magazine with coffee by your side. Newspapers are still the start … Read more

Why Your Brand Needs Exclusively Custom Printed Boxes

All things considered, custom printed boxes are significant for thing bundling, yet additionally for an assortment of different employments. These crates are made involving inventive innovation in an assortment of structures and sizes to address the issues of the customers. Nothing beats a customized bundling answer for encasing a corrective thing, gems, electrical machine, food … Read more

10 Ways a Website Redesign Can Benefit Your Small Business

In an age where almost everything’s taking place virtually, we’re pretty sure you already have a website for your small business. But, we gotta ask: When was the last time you redesigned it? Have you even thought about it, ever? Well, whether it’s been ages or never, it’s time to give it a makeover! Especially … Read more

A Beginner’s Guide to Product Photography

Ecommerce equals sales equals profit! – a complete myth. Behind the curtain is one critical success factor called product photography, which you can learn now.

The best app for creating digital visiting cards

Digital Visiting Cards, or vCards, allow you to instantly share who you are, with anyone, wherever you go. They can help you grow your network of contacts quickly and efficiently while helping you stand out from the competition.  Blinq is the top rated Digital Visiting Card app across global App Stores. Businesses across the world … Read more

Freelance Animation : Building Your Brand

Source: Fudge Animation Whichever creative field you work in, starting out on your own can be a daunting task. No less so for all you freelance animators out there striving to get your business launched alone. Getting it right from the beginning can save you a lot of confusion and legwork later and will make … Read more

Foster your brand’s growth with brilliant customer engagement

Engaged and satisfied customers are the biggest assets for any business. A study found that 63% of consumers would never return to do business with a company after just one bad experience. To add to that, 42% of the customers from the same survey claimed that they would post about their negative experiences online for … Read more

6 Apps For Creating Digital Business Card

A Digital Business card is the most advanced way of sharing your details with your network. Establishing connections with your existing or to be clients accompanied with this trendy detail sharing method can offer an insight to the other person about how well you utilize every bit of technology. Digital business cards are another way … Read more

Process for Choosing a Good Brand Name

As an ancient proverb says, “Nomen est omen,” and it perfectly sums the importance of coming up with a good brand name. Though it may seem a bit far-fetched to imply that the name carries a certain prophetic quality, the truth is that if you don’t pick the right name for your brand, it will … Read more

7 Reasons to Brand Your Office Space

Workplace branding doesn’t mean you need to make major arrangements in your office and turn your company upside down. Although it’s advisable to find your theme colour and add a few details in your office that reflect your company’s vision, that’s not the end of the journey. There are numerous ways to use workspace branding … Read more

Top Logo Design Trends That You Must Look Out

No matter in which field you’re working, innovation is always given the highest priority and everyone must follow it. You always need to come up with something new which surprises everyone. Similarly, the design industry also comes under this category and we have witnessed a plethora of changes in it. People always want to see … Read more

6 Tips On Creating A Professional Email Signature Block

When it comes to email signatures, not only are you sharing your name and title, but also your personal branding, associated links, and helpful contact information. It has to be appealing and professional in the eyes of your readers, leaving a positive impact on them.  In this article, we’ll show you the six ways to … Read more

Boosting Your Organic Reach on Instagram

What started as a photo sharing app has become a key player for marketing and branding across the globe. Instagram has over a billion users including countless companies and brands trying to increase their ‘reach’ every day. Instagram reach is the number of individuals who see or interact with your content. One way of increasing … Read more

10 Ways to Make Your Squarespace Site More Dynamic

If you have started managing your website using Squarespace, certain tips are essential to improve the design of the site. Improved website design will surely boost brand engagement when done right. How can you make a Squarespace website more dynamic? Here are the best techniques you should know as a business owner or marketer: Use animated slideshows … Read more

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