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The Macallan Unveiled “The Macallan Edition Purple” In Collaboration with Pantone Color Institute

The Macallan, a renowned distillery company, located in Moray recently released The Macallan Edition No.5, a sweet-tasting whiskey with an amazing and extraordinary bonus: A new, accompanying hue from the professionals at the PCI or Pantone Color Institute. Also known as The Macallan Edition Purple, this new color will embellish boxes and bottles of the …

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Logo Design: The Truth Revealed

An international team of academics did a research recently on logos. They have discovered that evocative logos can increase the willingness of many customers to purchase, thus increasing return on investment compared to non-evocative logos. The result of the research was posted in the Journal of Marketing Research and outlined in the Harvard Business Review. …

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7 Reasons Why You Need Printed Marketing Materials for Branding

printed marketing materials

In a Forbes article on the top marketing trends of 2019, creativity is identified as a key trend. At a time when it seems that web marketing and digital is the way forward, creative companies are finding print stands out. Standing out against the background noise is a dream result for your marketing strategy. You …

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How to Choose the Best Branding Materials for Your Business

branding materials

Don’t let anybody tell you that the internet is the only way to spend your marketing budget. Direct mail marketing spending in 2018 was 42.4 billion dollars in the United States. Printed material still has a big part to play in your marketing plans. Branding is the key to your business’s success. Use this guide to …

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How to brand yourself?

How to start Branding yourself

Design by: Andrea Bianchi How You Can Brand Yourself in 12 Simple Steps In 2002, Volkswagen’s launch of a premium, full-size luxury car, the Phaeton, failed because of demographic miscalculation, lack of understanding of target audience and weak marketing. The launch of Barnes and Noble’s Nook eReader failed due to B&N being unable to convince …

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Why is branding important?

why is branding important

Why is Branding Important? Source: Flickr No matter if you are running a big company or just getting started with your small business you must have heard that branding is very important. Every thought why? Obviously, you have, or else you won’t be looking for the importance of branding for business, right? Before diving deep …

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What is branding?

What is Branding

What is Branding? In this modern era, there is too much noise around and every company is seeking their prospect’s attention. And our attention span has decreased below the level of a goldfish. So all these companies around the world spend billions of dollars on advertisements annually just to get by. Spending big bucks on …

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4 Logo Examples That Prove You Shouldn’t Fix Something That Isn’t Broken

4 Logo Examples to Consider Before You Rebrand Redesigning a logo seems to be the easiest way to refresh a brand that’s becoming stale. But how do you know a logo redesign is necessary? Here are 4 cautionary tales of logo examples that prove you should leave something alone if it’s still working. Keyword(s): logo …

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