If you are thinking of your website design as an individual, the typefaces you go in for are the physical attractiveness of your layout. Then, of course, is the content you put into it which makes up the personality but that’s a topic for another day. A certain kind of magnetism and appeal is a …
The Macallan, a renowned distillery company, located in Moray recently released The Macallan Edition No.5, a sweet-tasting whiskey with an amazing and extraordinary bonus: A new, accompanying hue from the professionals at the PCI or Pantone Color Institute. Also known as The Macallan Edition Purple, this new color will embellish boxes and bottles of the …
An international team of academics did a research recently on logos. They have discovered that evocative logos can increase the willingness of many customers to purchase, thus increasing return on investment compared to non-evocative logos. The result of the research was posted in the Journal of Marketing Research and outlined in the Harvard Business Review. …
In a Forbes article on the top marketing trends of 2019, creativity is identified as a key trend. At a time when it seems that web marketing and digital is the way forward, creative companies are finding print stands out. Standing out against the background noise is a dream result for your marketing strategy. You …
7 Reasons Why You Need Printed Marketing Materials for Branding Read More »
Having a great product is simply not enough to guarantee sales. The way you package that product has a lot to do with how successful it becomes. The value in packaging design cannot be underestimated because a lot of customers base their purchase decision upon it. This means that you may have an incredibly good …
Why Packaging Design Is Just As Important As Your Product Read More »
Don’t let anybody tell you that the internet is the only way to spend your marketing budget. Direct mail marketing spending in 2018 was 42.4 billion dollars in the United States. Printed material still has a big part to play in your marketing plans. Branding is the key to your business’s success. Use this guide to …
How to Choose the Best Branding Materials for Your Business Read More »
Your logo is the first impression people get of your brand. It’s a visual representation of what your company’s all about. Get it right and you attract positive attention, generate interest, and make sales. Get it wrong and you’ll confuse customers, alienate them, and miss out on all fronts. We’re going to help you figure …
The Benefits of Branding: Laying the Foundations of a formidable Brand Branding is a global buzzword. It’s the roar of entrepreneurial conferences and the focal point of online business videos. From corporate bigwigs to small local businesses, everyone’s talking about it. But the real question is why is the branding of such heightened significance? How …
Design by: Andrea Bianchi How You Can Brand Yourself in 12 Simple Steps In 2002, Volkswagen’s launch of a premium, full-size luxury car, the Phaeton, failed because of demographic miscalculation, lack of understanding of target audience and weak marketing. The launch of Barnes and Noble’s Nook eReader failed due to B&N being unable to convince …
Why is Branding Important? Source: Flickr No matter if you are running a big company or just getting started with your small business you must have heard that branding is very important. Every thought why? Obviously, you have, or else you won’t be looking for the importance of branding for business, right? Before diving deep …
What is Branding? In this modern era, there is too much noise around and every company is seeking their prospect’s attention. And our attention span has decreased below the level of a goldfish. So all these companies around the world spend billions of dollars on advertisements annually just to get by. Spending big bucks on …
How to Design A Logo for Free Design by: Keren Shavit Designing a logo can take up to anywhere between 2 to 5+ hours of your time, and anywhere between $50 to $500 or more of your money. But luckily enough, the world of offline softwares and logo makers can save the day. It is …
How to Design A Logo: The Ultimate Guide Design by: Lukasz Drozdz In a survey conducted in the Netherlands, 100% of 8-year-olds were able to put together the most recognizable logos with their representative brands. Imagine how much more efficiently adults must be able to do so. From the trillions of brands with their respective …
4 Logo Examples to Consider Before You Rebrand Redesigning a logo seems to be the easiest way to refresh a brand that’s becoming stale. But how do you know a logo redesign is necessary? Here are 4 cautionary tales of logo examples that prove you should leave something alone if it’s still working. Keyword(s): logo …
4 Logo Examples That Prove You Shouldn’t Fix Something That Isn’t Broken Read More »
Know your Market 15 Brands Lost in Translation: When it comes to expanding a brand into new countries, it can be easy to underestimate the importance of knowing the culture of the market you are moving into, and one of the most important cultural factors is understanding their language. Do Your Homework It might sound …
15 Brands Lost in Translation – Epic Brand Fails Read More »