Branding

In this day and age, people are trying everything to get noticed. From highly curated branding efforts to experiential marketing events, it seems there’s no path that the ambitious are unwilling to trod anymore. What if you could manage to stand out without looking like you’re trying too hard, though? What if something as simple …

Could The Mini Business Card Be Your Ticket to Success? Read More »

We are living in a digital world—there’s no denying that. As everything shifts from existing materially to only existing virtually, a question inevitably arises: are custom business cards even relevant any longer? To answer, let’s explore another question: do people still interact in person when conducting business? Of course, they do! Particularly when it comes …

In 2020, Are Custom Business Cards Dead or Are They Still Relevant? Read More »

Together with creative design, the colors you choose to brand your business will visually engage your clients. They will be the colors you use to design your logo, build your website, design your marketing collateral, and maybe even decorate your brick and mortar location. Brand Color Choice Is More Important Now Than Ever Since many …

How To Choose Your Brand And Logo Colors Read More »

The Principles Behind the Psychology of Logo Design Anyone can design a logo. After all, nearly every business has one. But what makes one logo stick over another. Click here to understand the psychology of logos There are power and meaning behind the logos for major companies worldwide. Have you ever considered why FedEx uses …

The Principles Behind the Psychology of Logo Design Read More »

Raise Your Reputation: How to Create a Brand Identity One of the keys to building a successful company is having a unique presence in the marketplace. In this article, we’ll show you how to create brand identity. In a recent study, researchers found that businesses with a consistent brand message across multiple platforms increased revenue …

Raise Your Reputation: How to Create a Brand Identity Read More »

5 Key Characteristics of An Iconic Logo We all know the logos for Nike, Coca Cola, and Pepsi like the bag of our hands. But what goes in to the creation of an iconic logo? Click here to find out. Did you know there are almost 30 million small businesses in the U.S.? If you’re …

What Makes a Logo iconic? 5 Key Characteristics Read More »

5 Critical Reasons Why Strong Design is Essential to Building a Brand Every successful business needs a brand people can rely on. Here are 5 critical reasons why strong design is essential to building a brand. Oh boy, here we go again. Another business with a terrible brand design. You can be assured that they …

5 Critical Reasons Why Strong Design is Essential to Building a Brand Read More »

Is it time to redesign your logo? How can you tell? Read on to learn the top signs it’s time for a logo redesign. Have you been looking for a way to freshen up your business and engage new customers? When’s the last time you took a serious look at your logo? If you haven’t …

Out With the Old, In With the New: Top Signs It’s Time for a Logo Redesign Read More »

Are you looking to take your logo to the next level? If so, read on to learn about the top logo design trends of 2019. Your logo makes a huge impression on your market. It communicates what you sell, the way you sell it, who you want to reach, and even your company’s mission and …

Look At That Logo!: The Top Logo Design Trends of 2019 Read More »

You’ve chosen your colors. Now, it’s time to get into the details of logo design. Let’s talk about letters. Typography, as any professional designer knows, is a key part of any type of graphic design. It doesn’t just allow you to add some text, but actually adds design elements to the larger logo as well. …

Chapter 7: What About the Letters in Your Logo? Read More »

Chapter 6: Managing the Design The actual design process involves working with the designers to integrate each of the elements, such as the logo, to create a cohesive final product. Often, it takes an extra pair of eyes or different perspective to see things that may not be immediately evident to you on your first …

Chapter 6: Managing the Design Read More »

One simple truth should guide much of brand logo design: it will never be viewed in isolation. Whether in direct comparison or indirectly over time, your audience will see other logos, and will inevitably compare these logos to yours. How you compare plays a core role in getting and keeping attention. Even the best logo …

Chapter 5: How to Conduct a Competitive Logo Analysis Read More »

There’s a lot that goes into designing a logo and before you even touch pen to paper or consider commissioning one you should put some thought into the type of logo that will be best for your brand. A good designer can give recommendations but no one knows your brand better than you so familiarizing …

Chapter 4: The Types of Logos, and Why They Matter Read More »

Do you know what your brand is? Great. Now, it’s time to start thinking about the actual design. Before you plunge into Photoshop or Illustrator, familiarize yourself with the ways in which you (and other brands) are and should be building your logo to maximize its effectiveness. The below design principles are by no means …

Chapter 3: Basic Design Principles Before You Start Read More »

A logo can make or break your business. That sounds harsh, but is a reality nonetheless. In a single image, it defines what your brand is all about. It allows your audience to recall past experiences with your brand, while building a mental relationship that can pay off for years to come. That’s why your …

Chapter 2: Brand Before Logo, and How the Two Relate Read More »

Logos are the cornerstones of a company’s identity and do a lot of heavy lifting. While they may seem simple, they are much more than an icon and some text. Logos represent your brand and are responsible for not only attracting new customers but inspiring brand loyalty in current customers as well. This means your …

Chapter 1 – How a Logo Can Improve Your Business Read More »