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7 Reasons Why You Need Printed Marketing Materials for Branding

In a Forbes article on the top marketing trends of 2019, creativity is identified as a key trend. At a time when it seems that web marketing and digital is the way forward, creative companies are finding print stands out. Standing out against the background noise is a dream result for your marketing strategy. You need…

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branding materials

How to Choose the Best Branding Materials for Your Business

Don’t let anybody tell you that the internet is the only way to spend your marketing budget. Direct mail marketing spending in 2018 was 42.4 billion dollars in the United States. Printed material still has a big part to play in your marketing plans. Branding is the key to your business’s success. Use this guide to pick…

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Step-By-Step Guide to Getting the Best Logo

Your logo is the first impression people get of your brand. It’s a visual representation of what your company’s all about. Get it right and you attract positive attention, generate interest, and make sales. Get it wrong and you’ll confuse customers, alienate them, and miss out on all fronts. We’re going to help you figure out…

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Benefits of Branding

What are the benefits of branding?

The Benefits of Branding: Laying the Foundations of a formidable Brand Branding is a global buzzword. It’s the roar of entrepreneurial conferences and the focal point of online business videos.  From corporate bigwigs to small local businesses, everyone’s talking about it. But the real question is why is the branding of such heightened significance? How does…

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How to start Branding yourself

How to brand yourself?

Design by: Andrea Bianchi How You Can Brand Yourself in 12 Simple Steps In 2002, Volkswagen’s launch of a premium, full-size luxury car, the Phaeton, failed because of demographic miscalculation, lack of understanding of target audience and weak marketing. The launch of Barnes and Noble’s Nook eReader failed due to B&N being unable to convince their…

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why is branding important

Why is branding important?

Why is Branding Important? Source: Flickr No matter if you are running a big company or just getting started with your small business you must have heard that branding is very important. Every thought why? Obviously, you have, or else you won’t be looking for the importance of branding for business, right? Before diving deep into…

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What is Branding

What is branding?

What is Branding? In this modern era, there is too much noise around and every company is seeking their prospect’s attention. And our attention span has decreased below the level of a goldfish. So all these companies around the world spend billions of dollars on advertisements annually just to get by. Spending big bucks on brochures,…

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4 Logo Examples That Prove You Shouldn’t Fix Something That Isn’t Broken

4 Logo Examples to Consider Before You Rebrand Redesigning a logo seems to be the easiest way to refresh a brand that’s becoming stale. But how do you know a logo redesign is necessary? Here are 4 cautionary tales of logo examples that prove you should leave something alone if it’s still working. Keyword(s): logo examples…

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brands-lost-in-translation-header2

15 Brands Lost in Translation – Epic Brand Fails

Know your Market 15 Brands Lost in Translation: When it comes to expanding a brand into new countries, it can be easy to underestimate the importance of knowing the culture of the market you are moving into, and one of the most important cultural factors is understanding their language. Do Your Homework It might sound simple,…

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