It can be said that a logo is the pictorial representation of a company. It is a symbol that goes everywhere an organization leaves its marks. According to the Picture-Superiority effect, people are most likely to engage in and remember information that is visual instead of being text-oriented. Consequently, a good logo is surely a …
Logo Design
Recent Logo Design articles
How To Choose Your Brand And Logo Colors
Together with creative design, the colors you choose to brand your business will visually engage your clients. They will be the colors you use to design your logo, build your website, design your marketing collateral, and maybe even decorate your brick and mortar location. Brand Color Choice Is More Important Now Than Ever Since many …
Why You Should Use a Graphic Design Service to Create Your Logo
Why You Should Use a Graphic Design Service to Create Your Logo If you’re banging your head against the wall trying to create a logo for your company click here to find out why you should use a graphic design service instead Running a small business in the digital era presents some unique challenges. Now, …
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The 5 Most Clever Logos of All Time
The 5 Most Clever Logos of All Time If you’re looking to create a unique brand logo for your business, but feel stumped, check out 5 of the most clever logos ever to get inspired. Did you know that your brand identity is one of the leading factors for increasing sales? After all, having a …
The Principles Behind the Psychology of Logo Design
The Principles Behind the Psychology of Logo Design Anyone can design a logo. After all, nearly every business has one. But what makes one logo stick over another. Click here to understand the psychology of logos There are power and meaning behind the logos for major companies worldwide. Have you ever considered why FedEx uses …
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What Makes a Logo iconic? 5 Key Characteristics
5 Key Characteristics of An Iconic Logo We all know the logos for Nike, Coca Cola, and Pepsi like the bag of our hands. But what goes in to the creation of an iconic logo? Click here to find out. Did you know there are almost 30 million small businesses in the U.S.? If you’re …
Stand Out from the Crowd! How to Make Your Small Business Logo Pop
Stand Out from the Crowd! How to Make Your Small Business Logo Pop Do you want your logo to be instantly recognizable by as many potential clients as possible? Here’s how to make your small business logo pop. How much thought have you put into your small business logo? Not only is making sure that …
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Out With the Old, In With the New: Top Signs It’s Time for a Logo Redesign
Is it time to redesign your logo? How can you tell? Read on to learn the top signs it’s time for a logo redesign. Have you been looking for a way to freshen up your business and engage new customers? When’s the last time you took a serious look at your logo? If you haven’t …
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Look At That Logo!: The Top Logo Design Trends of 2019
Are you looking to take your logo to the next level? If so, read on to learn about the top logo design trends of 2019. Your logo makes a huge impression on your market. It communicates what you sell, the way you sell it, who you want to reach, and even your company’s mission and …
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Chapter 7: What About the Letters in Your Logo?
You’ve chosen your colors. Now, it’s time to get into the details of logo design. Let’s talk about letters. Typography, as any professional designer knows, is a key part of any type of graphic design. It doesn’t just allow you to add some text, but actually adds design elements to the larger logo as well. …
Chapter 6: Managing the Design
Chapter 6: Managing the Design The actual design process involves working with the designers to integrate each of the elements, such as the logo, to create a cohesive final product. Often, it takes an extra pair of eyes or different perspective to see things that may not be immediately evident to you on your first …
Chapter 5: How to Conduct a Competitive Logo Analysis
One simple truth should guide much of brand logo design: it will never be viewed in isolation. Whether in direct comparison or indirectly over time, your audience will see other logos, and will inevitably compare these logos to yours. How you compare plays a core role in getting and keeping attention. Even the best logo …
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Chapter 4: The Types of Logos, and Why They Matter
There’s a lot that goes into designing a logo and before you even touch pen to paper or consider commissioning one you should put some thought into the type of logo that will be best for your brand. A good designer can give recommendations but no one knows your brand better than you so familiarizing …
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Chapter 3: Basic Design Principles Before You Start
Do you know what your brand is? Great. Now, it’s time to start thinking about the actual design. Before you plunge into Photoshop or Illustrator, familiarize yourself with the ways in which you (and other brands) are and should be building your logo to maximize its effectiveness. The below design principles are by no means …
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Chapter 2: Brand Before Logo, and How the Two Relate
A logo can make or break your business. That sounds harsh, but is a reality nonetheless. In a single image, it defines what your brand is all about. It allows your audience to recall past experiences with your brand, while building a mental relationship that can pay off for years to come. That’s why your …
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Chapter 1 – How a Logo Can Improve Your Business
Logos are the cornerstones of a company’s identity and do a lot of heavy lifting. While they may seem simple, they are much more than an icon and some text. Logos represent your brand and are responsible for not only attracting new customers but inspiring brand loyalty in current customers as well. This means your …
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