Marketing

Recent Marketing articles

The Importance of Traditional Marketing in a Digital World

The internet has become embedded in our daily lives, and that’s one of the main reasons why many business owners depend on digital marketing. Customers spend a lot of their time online, which enables us to use social media platforms to analyze the market and develop a strong relationship with our target audience.  Digital marketing …

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5 SEO MISTAKES E-COMMERCE MARKETERS SHOULD AVOID AT ALL COSTS

Search engine optimization helps reduce customer acquisition costs. It is an important aspect of e-commerce marketing as it helps increase organic traffic and business visibility. No wonder, e-commerce marketers are applying a variety of SEO tactics to attract as many quality leads as possible.  However, SEO may not always work best for e-commerce businesses. It’s …

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Why it is important to invest in a professional website?

Cover Image: Source You can’t deny the importance of a professional website. Whether you’re a small business looking to attract local clients or a multinational company expanding your marketing reach, a professional website is key to marketing success. There’s a reason why 78% of users look online to make up their mind about a service.   While there …

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How Blogging Helps to Increase SEO for B2B Firms

Blogs are SEO’s best friend. Considered a necessity by Digital marketers, a blog can give a business multiple benefits. Blogs not only improve organic engagement with the customers but also play a role in customer retention. In the long run, blogging for B2B firms helps increase brand awareness by building healthy relationships with current and …

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8 UX/UI Tips to Help Your Digital Marketing Strategy

Image source: Canva If you are wondering if there’s a relationship between user experience(UX), user interface(UI), and digital marketing, then the answer is an outstanding yes. UX and UI determine the success of your digital marketing campaigns. The UX/UI elements set apart a successful marketing campaign from a not so successful one. If, for example, …

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How to Make a Postcard Influentially Powerful

Image Credits Since the beginning of postal services, postcards have been the staple to send messages and dispatched to individual addresses. It wasn’t long before companies and corporations realized its potential to advertise their business and the earliest of postcards to contain printed advertising was way back in December 1848. Ever since then, postcards have …

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Process for Choosing a Good Brand Name

As an ancient proverb says, “Nomen est omen,” and it perfectly sums the importance of coming up with a good brand name. Though it may seem a bit far-fetched to imply that the name carries a certain prophetic quality, the truth is that if you don’t pick the right name for your brand, it will …

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Effective Tips from Blogging Experts for Beginners

Anyone can start a blog. Making that blog a success, however, is an entirely different matter. If you are new to this activity, then you are going to need suitable blogging advice, preferably from individuals who have been around the block. Well, if you are looking for blogging tips for beginners, then this is the …

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10 Do-it-Yourself SEO Points to Save Money

The world of SEO is not a light matter. It is a working process that requires a lot of patience. Skills and know-how are paramount. Through the internet, you can learn SEO basics. Staying ahead of the new changes is crucial. While that might seem similar to a lot of work, that’s because it is, …

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5 Facebook Advertising Tips for 2020

Facebook advertising can be just what you need to get your message out there. It is such an attractive option because it gets your message out efficiently, to the right person, at the right time, without wasting a moment on your part. Of course this is not to say there’s anything wrong with organic growth. …

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Best Tips to Design Automated Email Templates for Your E-Commerce Business

Automated emails work great for promoting goods and services to customers. Marketers enjoy automated emails, as they deliver great results in terms of customer engagement and lead nurturing.  According to the stats by Campaign Monitor, by using automated emails, brands can potentially:  generate 230% more revenue than with non-automated emails increase conversion rates by 180% …

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Boosting Your Organic Reach on Instagram

What started as a photo sharing app has become a key player for marketing and branding across the globe. Instagram has over a billion users including countless companies and brands trying to increase their ‘reach’ every day. Instagram reach is the number of individuals who see or interact with your content. One way of increasing …

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5 Ways to Win with Your “New Normal” eCommerce Channel

Due to COVID-19, the “new normal” is something that businesses and people have had to adapt to, fast. This means that there hasn’t always been time to do proper research and get your ducks in a row before entering the ecommerce world. The good news is that doesn’t mean you can’t hit pause for just …

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How to Make Your Business Card Your Best Marketing Tool

Today, a business card is an integral part of dealings. During negotiations, trading partners always exchange them in case of the first meeting. It is even possible to claim that it is an attribute of career ethics. Thus, in a business environment, it is customary to hand out a card after your partner has handed …

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How to Design Your Blog to Make You Look like A Pro

One common mistake with bloggers is that they think that their means of communication is by words so they do not have to pay much attention to the visual design of their blogs. However, this is very untrue as a blog’s design can, directly and indirectly, affect how the content is received and consequently lead …

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4 Steps To Build An Effective Omnichannel Marketing Strategy

As experience has shown us, messages that are too sales-y, unhelpful and uncreative don’t work anymore. So, what do you do? Well, this is where omnichannel channel marketing comes in to save the day. Creating an omnichannel strategy is your secret weapon to increase conversions and increase the effectiveness and value of your messages. According …

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