10 Common Presentation Design Mistakes to Avoid

10 Presentation Design Mistakes that are Holding You Back Imagine sitting for a presentation that you were genuinely looking forward to. The presenter starts the session, and the slide that he/she displays is cluttered with data and has too many pictures and displays more than a couple of fonts, which do not sync with each … Read more

Where Can You Learn SEO for Free Online in 2022?

SEO remains king when it comes to developing a web brand. Search engine optimization tactics can help you gain traffic and more sales. You don’t always have to spend thousands of dollars building your SEO skills. Here are some tips to help you learn SEO for free in 2022. Forums It’s beneficial to learn SEO … Read more

UX Writing: Rules For Writing And Designing Text About Products

Every day, the number of applications and websites grows. Furthermore, due to the simplicity of their use, more people engage with them more frequently. Not only does the design of the interfaces influence the level of convenience, but the texts inside them. Under these circumstances, UX-writing is gaining traction and becoming a crucial element of … Read more

How To Write Web Copy For Business Success

Source Some Internet businesses are more successful than others. Successful businesses are those that have learned to write powerful and persuasive web copy. There are very few businesses that do not use the Internet these days. Yet some Internet businesses are much more successful than others. What makes the difference? The successful ones are those … Read more

How to optimize your content for voice search?

With a smart phone in every pocket, our access to the wider world of knowledge and information has never been greater. Increasingly, users are now expecting unimpeded access to this world through the disembodied voice of smart assistants, accessed through simple voice search – as many as half of all searches were made by voice … Read more

The Importance of Traditional Marketing in a Digital World

The internet has become embedded in our daily lives, and that’s one of the main reasons why many business owners depend on digital marketing. Customers spend a lot of their time online, which enables us to use social media platforms to analyze the market and develop a strong relationship with our target audience.  Digital marketing … Read more

5 SEO MISTAKES E-COMMERCE MARKETERS SHOULD AVOID AT ALL COSTS

Search engine optimization helps reduce customer acquisition costs. It is an important aspect of e-commerce marketing as it helps increase organic traffic and business visibility. No wonder, e-commerce marketers are applying a variety of SEO tactics to attract as many quality leads as possible.  However, SEO may not always work best for e-commerce businesses. It’s … Read more

Why it is important to invest in a professional website?

Cover Image: Source You can’t deny the importance of a professional website. Whether you’re a small business looking to attract local clients or a multinational company expanding your marketing reach, a professional website is key to marketing success. There’s a reason why 78% of users look online to make up their mind about a service.   While there … Read more

How Blogging Helps to Increase SEO for B2B Firms

Blogs are SEO’s best friend. Considered a necessity by Digital marketers, a blog can give a business multiple benefits. Blogs not only improve organic engagement with the customers but also play a role in customer retention. In the long run, blogging for B2B firms helps increase brand awareness by building healthy relationships with current and … Read more

8 UX/UI Tips to Help Your Digital Marketing Strategy

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Image source: Canva If you are wondering if there’s a relationship between user experience(UX), user interface(UI), and digital marketing, then the answer is an outstanding yes. UX and UI determine the success of your digital marketing campaigns. The UX/UI elements set apart a successful marketing campaign from a not so successful one. If, for example, … Read more

Process for Choosing a Good Brand Name

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As an ancient proverb says, “Nomen est omen,” and it perfectly sums the importance of coming up with a good brand name. Though it may seem a bit far-fetched to imply that the name carries a certain prophetic quality, the truth is that if you don’t pick the right name for your brand, it will … Read more

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