Marketing

Recent Marketing articles

How To Write Web Copy For Business Success

Source Some Internet businesses are more successful than others. Successful businesses are those that have learned to write powerful and persuasive web copy. There are very few businesses that do not use the Internet these days. Yet some Internet businesses are much more successful than others. What makes the difference? The successful ones are those … Read more

3 Web Design Tips to Optimize Your Website For Holiday Season

Source Starting any web store, traveling blog or any online business that is about selling goods or services can be a great idea, but optimizing a website is a different ballgame. Hiring any professional graphic designer may be a costly solution so learning how to optimize your site by yourself can save you a lot … Read more

How to optimize your content for voice search?

With a smart phone in every pocket, our access to the wider world of knowledge and information has never been greater. Increasingly, users are now expecting unimpeded access to this world through the disembodied voice of smart assistants, accessed through simple voice search – as many as half of all searches were made by voice … Read more

The Importance of Traditional Marketing in a Digital World

The internet has become embedded in our daily lives, and that’s one of the main reasons why many business owners depend on digital marketing. Customers spend a lot of their time online, which enables us to use social media platforms to analyze the market and develop a strong relationship with our target audience.  Digital marketing … Read more

5 SEO MISTAKES E-COMMERCE MARKETERS SHOULD AVOID AT ALL COSTS

Search engine optimization helps reduce customer acquisition costs. It is an important aspect of e-commerce marketing as it helps increase organic traffic and business visibility. No wonder, e-commerce marketers are applying a variety of SEO tactics to attract as many quality leads as possible.  However, SEO may not always work best for e-commerce businesses. It’s … Read more

Why it is important to invest in a professional website?

Cover Image: Source You can’t deny the importance of a professional website. Whether you’re a small business looking to attract local clients or a multinational company expanding your marketing reach, a professional website is key to marketing success. There’s a reason why 78% of users look online to make up their mind about a service.   While there … Read more

How Blogging Helps to Increase SEO for B2B Firms

Blogs are SEO’s best friend. Considered a necessity by Digital marketers, a blog can give a business multiple benefits. Blogs not only improve organic engagement with the customers but also play a role in customer retention. In the long run, blogging for B2B firms helps increase brand awareness by building healthy relationships with current and … Read more

8 UX/UI Tips to Help Your Digital Marketing Strategy

Image source: Canva If you are wondering if there’s a relationship between user experience(UX), user interface(UI), and digital marketing, then the answer is an outstanding yes. UX and UI determine the success of your digital marketing campaigns. The UX/UI elements set apart a successful marketing campaign from a not so successful one. If, for example, … Read more

How to Make a Postcard Influentially Powerful

Image Credits Since the beginning of postal services, postcards have been the staple to send messages and dispatched to individual addresses. It wasn’t long before companies and corporations realized its potential to advertise their business and the earliest of postcards to contain printed advertising was way back in December 1848. Ever since then, postcards have … Read more

Process for Choosing a Good Brand Name

As an ancient proverb says, “Nomen est omen,” and it perfectly sums the importance of coming up with a good brand name. Though it may seem a bit far-fetched to imply that the name carries a certain prophetic quality, the truth is that if you don’t pick the right name for your brand, it will … Read more

Effective Tips from Blogging Experts for Beginners

Anyone can start a blog. Making that blog a success, however, is an entirely different matter. If you are new to this activity, then you are going to need suitable blogging advice, preferably from individuals who have been around the block. Well, if you are looking for blogging tips for beginners, then this is the … Read more

10 Do-it-Yourself SEO Points to Save Money

The world of SEO is not a light matter. It is a working process that requires a lot of patience. Skills and know-how are paramount. Through the internet, you can learn SEO basics. Staying ahead of the new changes is crucial. While that might seem similar to a lot of work, that’s because it is, … Read more

5 Facebook Advertising Tips for 2020

Facebook advertising can be just what you need to get your message out there. It is such an attractive option because it gets your message out efficiently, to the right person, at the right time, without wasting a moment on your part. Of course this is not to say there’s anything wrong with organic growth. … Read more

Best Tips to Design Automated Email Templates for Your E-Commerce Business

Automated emails work great for promoting goods and services to customers. Marketers enjoy automated emails, as they deliver great results in terms of customer engagement and lead nurturing.  According to the stats by Campaign Monitor, by using automated emails, brands can potentially:  generate 230% more revenue than with non-automated emails increase conversion rates by 180% … Read more

Boosting Your Organic Reach on Instagram

What started as a photo sharing app has become a key player for marketing and branding across the globe. Instagram has over a billion users including countless companies and brands trying to increase their ‘reach’ every day. Instagram reach is the number of individuals who see or interact with your content. One way of increasing … Read more

5 Ways to Win with Your “New Normal” eCommerce Channel

Due to COVID-19, the “new normal” is something that businesses and people have had to adapt to, fast. This means that there hasn’t always been time to do proper research and get your ducks in a row before entering the ecommerce world. The good news is that doesn’t mean you can’t hit pause for just … Read more

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