Cover Image: Source You can’t deny the importance of a professional website. Whether you’re a small business looking to attract local clients or a multinational company expanding your marketing reach, a professional website is key to marketing success. There’s a reason why 78% of users look online to make up their mind about a service. While there …
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Blogs are SEO’s best friend. Considered a necessity by Digital marketers, a blog can give a business multiple benefits. Blogs not only improve organic engagement with the customers but also play a role in customer retention. In the long run, blogging for B2B firms helps increase brand awareness by building healthy relationships with current and …
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Image source: Canva If you are wondering if there’s a relationship between user experience(UX), user interface(UI), and digital marketing, then the answer is an outstanding yes. UX and UI determine the success of your digital marketing campaigns. The UX/UI elements set apart a successful marketing campaign from a not so successful one. If, for example, …
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Image Credits Since the beginning of postal services, postcards have been the staple to send messages and dispatched to individual addresses. It wasn’t long before companies and corporations realized its potential to advertise their business and the earliest of postcards to contain printed advertising was way back in December 1848. Ever since then, postcards have …
As an ancient proverb says, “Nomen est omen,” and it perfectly sums the importance of coming up with a good brand name. Though it may seem a bit far-fetched to imply that the name carries a certain prophetic quality, the truth is that if you don’t pick the right name for your brand, it will …
Anyone can start a blog. Making that blog a success, however, is an entirely different matter. If you are new to this activity, then you are going to need suitable blogging advice, preferably from individuals who have been around the block. Well, if you are looking for blogging tips for beginners, then this is the …
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The world of SEO is not a light matter. It is a working process that requires a lot of patience. Skills and know-how are paramount. Through the internet, you can learn SEO basics. Staying ahead of the new changes is crucial. While that might seem similar to a lot of work, that’s because it is, …
Facebook advertising can be just what you need to get your message out there. It is such an attractive option because it gets your message out efficiently, to the right person, at the right time, without wasting a moment on your part. Of course this is not to say there’s anything wrong with organic growth. …
Automated emails work great for promoting goods and services to customers. Marketers enjoy automated emails, as they deliver great results in terms of customer engagement and lead nurturing. According to the stats by Campaign Monitor, by using automated emails, brands can potentially: generate 230% more revenue than with non-automated emails increase conversion rates by 180% …
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What started as a photo sharing app has become a key player for marketing and branding across the globe. Instagram has over a billion users including countless companies and brands trying to increase their ‘reach’ every day. Instagram reach is the number of individuals who see or interact with your content. One way of increasing …
Due to COVID-19, the “new normal” is something that businesses and people have had to adapt to, fast. This means that there hasn’t always been time to do proper research and get your ducks in a row before entering the ecommerce world. The good news is that doesn’t mean you can’t hit pause for just …
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Today, a business card is an integral part of dealings. During negotiations, trading partners always exchange them in case of the first meeting. It is even possible to claim that it is an attribute of career ethics. Thus, in a business environment, it is customary to hand out a card after your partner has handed …
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One common mistake with bloggers is that they think that their means of communication is by words so they do not have to pay much attention to the visual design of their blogs. However, this is very untrue as a blog’s design can, directly and indirectly, affect how the content is received and consequently lead …
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As experience has shown us, messages that are too sales-y, unhelpful and uncreative don’t work anymore. So, what do you do? Well, this is where omnichannel channel marketing comes in to save the day. Creating an omnichannel strategy is your secret weapon to increase conversions and increase the effectiveness and value of your messages. According …
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If you are venturing into eCommerce and are looking to launch your site soon enough, you have to know that a major part of your success lies in your online visibility. You have to be well-positioned online so that people find you easily. This will mean that you have to be on the first pages …
Digital channels have opened a two-way communication between brands and consumers, redefining the dynamic between the two. Whether on social media, their websites or even their physical locations, brands must invest in user/customer experience continuously as part of their brand strategy. This in turn benefits them on various levels: From increasing brand engagement to increasing …
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