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Recent Marketing articles

What are the benefits of branding?

The Benefits of Branding: Laying the Foundations of a formidable Brand Branding is a global buzzword. It’s the roar of entrepreneurial conferences and the focal point of online business videos.  From corporate bigwigs to small local businesses, everyone’s talking about it. But the real question is why is the branding of such heightened significance? How …

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How to brand yourself?

Design by: Andrea Bianchi How You Can Brand Yourself in 12 Simple Steps In 2002, Volkswagen’s launch of a premium, full-size luxury car, the Phaeton, failed because of demographic miscalculation, lack of understanding of target audience and weak marketing. The launch of Barnes and Noble’s Nook eReader failed due to B&N being unable to convince …

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Why is branding important?

Why is Branding Important? Source: Flickr No matter if you are running a big company or just getting started with your small business you must have heard that branding is very important. Every thought why? Obviously, you have, or else you won’t be looking for the importance of branding for business, right? Before diving deep …

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Sticker Marketing 101: Are Business Stickers Still Relevant in 2018?

Are Business Stickers Still Relevant in 2018? Everyone likes stickers. And that’s one of the reasons why sticker marketing still works today. If you want to know more about business stickers, stick around for some interesting sticker facts! Keyword(s): business stickers Promotional stickers are nothing new. But there’s a reason why they’re still being used …

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Do Happy Colors Make You Feel Happy?

Do Happy Colors Make You Feel Happy? Are you looking to add a bit of pep to your step? Using happy colors might just be the way to do it. Learn what colors can make you feel happier. Does wearing a black outfit make you look thinner? Does a grocery market painted yellow make you …

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Stick it to the man with stickers!

Get your community involved with stickers! Why just say your message when you can make it walk around on two legs instead? Introducing stickers — a marvelous invention we didn’t actually invent! Stickers are great at inspiring people to interact with what you have to say. The right design can turn heads and even become …

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