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Recent Pantone articles

Spot Color or Process Color? Why You Should Choose One Over The Other

With just about the whole world going digital, print marketing may seem like it’s taking a back seat. But experts say there’s now a growing demand for print media, and that the constant bombardment of online ads may well be driving this resurgence. With print marketing, there are numerous design decisions involved, but some of …

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Crazy About Tiffany’s – An iconic brand color with an iconic backstory

Tiffany Blue – The Shade of Luxury The color that has come to be known as Tiffany Blue was chosen by jeweler and founder, Charles Lewis Tiffany, for the front of Blue Book, Tiffany’s yearly assortment of stunning, carefully assembled gems. That is the first time the words Tiffany and blue were brought together before …

Crazy About Tiffany’s – An iconic brand color with an iconic backstory Read More »

PANTONE® color bridge™ CMYK PC – Process Color Reference Chart Free Download

What is this thing and how do I use it? For those of you young and/or lazy designers who never made it around to buying an official Pantone color fanbook, this might just be the next best thing. I am not sure how it originated and it is certainly nowhere to be found on Pantone’s …

PANTONE® color bridge™ CMYK PC – Process Color Reference Chart Free Download Read More »

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