Recent Pantone articles

Pantone CAPSURE Review: Is This Tool the Best Way to Match Colors?

CAPSURE™ gives you a portable way to match colours from any surface or material accurately. Then you can turn it into a Pantone® colour that you can use for business logos, designs, or fashion. It’s one of the easiest ways to create consistency for your marketing materials. CAPSURE comes with over 10,000 Pantone colours pre-loaded … Read more

Spot Color or Process Color? Why You Should Choose One Over The Other

With just about the whole world going digital, print marketing may seem like it’s taking a back seat. But experts say there’s now a growing demand for print media, and that the constant bombardment of online ads may well be driving this resurgence. With print marketing, there are numerous design decisions involved, but some of … Read more

Crazy About Tiffany’s – An iconic brand color with an iconic backstory

Tiffany Blue – The Shade of Luxury The color that has come to be known as Tiffany Blue was chosen by jeweler and founder, Charles Lewis Tiffany, for the front of Blue Book, Tiffany’s yearly assortment of stunning, carefully assembled gems. That is the first time the words Tiffany and blue were brought together before … Read more

PANTONE® color bridge™ CMYK PC – Process Color Reference Chart Free Download

What is this thing and how do I use it? For those of you young and/or lazy designers who never made it around to buying an official Pantone color fanbook, this might just be the next best thing. I am not sure how it originated and it is certainly nowhere to be found on Pantone’s … Read more

Color: RGB vs. Hex vs. CMYK vs. PMS (Pantone) – what’s the difference? VIDEO

(Img Src:–rgb-hex/) Keeping the color precise and consistent in design is not easy. There are millions of designers working on content creation and printing worldwide. On top of that, there are endless varieties of browsers, mobile devices, TVs, and printing methods that make various designs come to life. No one can control the inherent … Read more

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