Hang tags are a staple in the world of retail and if you use them correctly, it is quite possible to boost your sales. It may sound strange that a hangtag holds so much relevance in a world that cannot function without the internet, but it is a fact.
The Hang Tag and Its Various Applications
While the internet has revolutionized the way people shop, printed materials are still something that shoppers look for when they visit a brick-and-mortar shop.
The materials provide essential information related to the product that the shopper is looking at and they also enable the store to promote its brands. Hangtags are important to merchandising and can bring the marketing message together in a seamless manner.
Exploring the Hang Tag as a Marketing Tool
If you remember the last time you shopped at a conventional store, the product you purchased would have had labels attached to it. Well, that label is nothing but a hang tag. The tag contains information, such as the name of the designer or manufacturer, the material used to create the item, and care instructions.
Most people do not realize the importance of hang tags, as they are so used them and check them without knowing that the information they provide can have a profound effect on their shopping decision.
A hang tag is anything but plain and mundane. It functions as a marketing medium that besides providing the price of the item, also conveys a message to shoppers.
So, how can you use hang tags to benefit your business? The key lies in placing them strategically with the information that can have an effect on the shopping decision of the shopper.
A hang tag can encourage a prospective buyer to purchase the product when they are of two minds. For this purpose, it pays to customize hang tags that stand out and draw customers to them.
As you can see, there is nothing plain or simple about hang tags. They are vital to your in-store marketing and sales strategies.
Designing Hang Tags for Branding
When a customer walks into a retail store, they expect to see hang tags dangling from products. This is because these tags are a constant in the retail industry. If you decide to do away with them, you are making a mistake.
The last thing shoppers need is a pushy salesperson trying to force them to buy products. They rather peruse and read labels to decide whether they want to buy anything that your store has to offer.
This brings us back to the connection that shoppers make between hangtags and your brand.
Imagine if you decide that the tags are not essential to your business and hence, opt for cheap ones. A customer checking the tag will immediately form an opinion of your brand.
A cheap hang tag may convey a message that the products are cheap and substandard. This will create a negative image of the product and your brand in the mind of the consumer.
So, if you want to leave your competition behind, you need to focus on quality marketing tactics, and one of them is using beautifully designed and high-quality hang tags to set your brand apart.
If you go for the same type of hangtags that your competition uses, what makes you different from them? That will be the question at the back of the shopper’s mind.
Of course, designing the perfect hang tag to align with your brand image can be challenging, but not impossible.
You will have to spend time getting the colors of the tag right so that it is the same as your brand colors. In addition, you may want to make the shape unique so that it is eye-catching.
The shape and size of the label will depend on the information you want to incorporate. For that, you need to know your target audience, and their likes and expectations. It could be a trial-and-error method before you zero in on the perfect shape, style, and information.
Once you have the right hang tag, it will work wonders for your in-store marketing efforts.
Type of Information to Put on a Hang Tag
It can be tempting to stuff the label with a lot of information so that you do not miss out on anything. However, this approach may not be the right one. Information overload will not stimulate more in-store purchases. It will have the opposite effect.
Some of the things that can be added onto hang tags include:
- Pricing to help customers know what they will be paying for an item
- Care details if the item requires care for maintenance
- Materials that the product is made from, especially if there are eco-friendly materials
- Background information about the origin of the product if made by local producers and artisans
- A unique detail about the product that makes it more attractive than similar products in the market
- Your social media and website addresses
- Logo of your brand to create brand awareness
These are some details that you can include on hang tags to catch the attention of your customers and make an impression on them.
Remember, these labels allow you to differentiate your products from other products on the racks. It also gives you an opportunity to spread the word about your brand.
You can make hang tags as detailed and creative as you want as long as it sets your products apart and conveys the right brand image. If your consumers get impressed with the tags and it spurs them to buy your products, you have achieved what you set out to accomplish.
In case the tags do not elicit the right response from your target audience, you would need to go back to the drawing board and come up with new tags. Ensure you don’t repeat the same mistakes this time around.
Always use quality materials to create your hang tags. It will convey the right message to consumers and create a positive impression of your brand. Once you find the right tag design and the details to include on it, stick to it and make it work for you.