In a time where information is everything, we are tempted to pack our content with everything we know. We often tend to forget how the end-user will perceive our content, and will it be easy to understand.
This is where white space comes in. Today we will discuss white space and how it affects your designs.
What is White Space?
White space doesn’t necessarily have to be an empty space with a white background; it can be of any color.
Now we will discuss some of the reasons why you should use white space in your designs,
- Enhanced comprehension
The content of the design becomes easier to scan, and its legibility is significantly improved by using white space evenly.
Comprehension can be increased by up to 20% by using white space between lines of paragraphs and its right and left margins.
Such small spaces between paragraphs, lines, or menu items are also known as Micro White Spaces.
- Improved interaction rate
A marketing study shows that an average internet user only looks at any content for 6 seconds before losing interest.
By using the white space effectively, you will be better able to convey the message of your design to the user.
If you highlight the call to actions along with white space, then it will increase the probability of interaction with the viewer.
- Attention and Focus
Such a design will keep the user focused on it for longer periods. Hence, improving the chances of engaging with a call to action.
- Guidance through logical grouping
Gutters and margins between grids are some ways for handling logical grouping of the design elements. That is why using white spaces is a great practice and is recommended by professional graphic designers around the world.