What You Can Learn from the Star Wars Logo
You can learn a lot about the future by looking at the past. Here’s what you can learn about logos from the iconic Star Wars logo.
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Designing a logo for your brand or business is harder than it looks. If you didn’t study graphic design, you might be realizing just how difficult it is to come up with something that’s both functional and eye-catching.
Instead of scrolling through Instagram or Pinterest, try looking to the past for inspiration.
The Star Wars logo is iconic — pretty much everyone recognizes it, even when it’s just being parodied or referenced. How can you create something that’s just as memorable?
Let’s take a look at what we can learn from the Star Wars logo.
Font Is Everything
In an episode of Parks and Recreation, two of the characters are asked to redesign the logo for Pawnee’s parks and rec department. One, Tom, realizes that all they’re being asked to do is change the font.
It’s a joke, but your font choice really is everything.
Suzy Rice, who created the Star Wars logo we all know today, has said that the inspiration for the design came from a request from George Lucas, who wanted something that looked “fascist.”
Rice drew on inspiration from the iconography and designs used in Nazi Germany, realized that Helvetica Black matched a lot of those designs, and then created an iconic logo based off of the font.
Play with Angles
Who says your logo has to be perfectly horizontal or vertical?
Okay, if you’re trying to create a serious brand image for something like a legal firm or accounting company, maybe don’t take a lot of risks. But if your brand is something fun, your logo should be fun too.
Let’s take a look at the logo for the second Star Wars film, The Empire Strikes Back.
It still has some of the stylistic choices from the first logo, but the text is angled upwards and the font is a little chunkier. The angle alone gives you the feeling that this movie is going to be a fun, exciting journey.
They revisited this design for Solo, the latest Star Wars story independent of the three trilogies. Since the movie focuses on the franchise’s most devil-may-care character, the return to a jaunty angle makes sense.
Draw the Eye
Is there a section of your logo you really want people to pay attention to? This is the oldest trick in the book — just make it bigger. The largest part of your logo will naturally be what draws attention.
Take a look at how the studio promoted the Star Wars prequels. They knew audiences would recognize it as a Star Wars movie, but they needed to make sure they were aware that it was a prequel, not a continuation of the story.
Star Wars is still up there in the upper left-hand corner – where people will see it, but the largest part of the logo is the episode number. Even the title of the movie is smaller.
Let the Star Wars Logo Inspire You
Ready to get started on your logo design, but not quite sure where to start? We can help you out with that.
Our team of graphic designers has more than 10 years of experience designing logos. We want to help you create an image that’s just as iconic as the Star Wars logo.