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Analogous & Complementary Colors – What’s the difference and how do I use them in my Graphic Designs?

Color is the most basic element in a design. Choosing the right color is key no matter whether the design is meant for marketing, promotion, branding, or simply filling a gap. Understanding of colors depends on many things, and colors have different interpretations in every […]

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Serif vs. Sans-serif fonts, What’s the difference and why should I care?

(img src: https://www.canva.com/learn/serif-vs-sans-serif-fonts/) Graphic designers have numerous typefaces to choose from. But the first step is to choose between steps that have serifs and fonts which don’t. Keep reading to explore how this choice can impact your designing style.  What are serifs? The small lines […]

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Color: RGB vs. Hex vs. CMYK vs. PMS (Pantone) – what’s the difference?

(Img Src: https://rcpmarketing.com/color-matching-system-pms-cmyk–rgb-hex/) Keeping the color precise and consistent in design is not easy. There are millions of designers working on content creation and printing worldwide. On top of that, there are endless varieties of browsers, mobile devices, TVs, and printing methods that make various […]