If you are venturing into eCommerce and are looking to launch your site soon enough, you have to know that a major part of your success lies in your online visibility. You have to be well-positioned online so that people find you easily. This will mean that you have to be on the first pages of Google search result pages. There is no point in an e-commerce website that is not visible online.
1. Pick the right keywords
Using appropriate keywords should be an integral part of your website content. This helps your site rank better in result pages. Ultimately, this will drive more traffic to your website. So, if you have to, take your time to search for keywords that are most appropriate for your eCommerce website.
You will rank better in specific niches by using long-tail keywords, especially when your competitors aren’t on the niche. These keywords will drive traffic to your website which you can convert into sales. To help you out, use keywords that are of interest to the search intent of internet users.
2. Use anchor text with keywords
Another good way to boost your SEO is by using anchor text. Since you use your eCommerce website content to add links to other pages on your site, you can better utilize the anchor text by using keywords as the anchor text. Make use of keywords that you want to rank for and ensure that everything appears natural in the content. Of course, you can’t use the same keyword as the anchor on one page, otherwise, this might attract some penalty from Google.
Another way to utilize your keywords for links is in product descriptions. This will no doubt make your website visitors check other pages on your website that you want them to see.
3. Use unique content
When we are talking about growing your SEO website, one very important thing to avoid is plagiarism. This is even a bigger problem for eCommerce websites because they majorly work with product descriptions given to them by a seller. However, the product description is not academized and the sellers do not give the product or the description to just one eCommerce website. So, you have to be smart enough to modify the content while keeping the original value.
4. Make your product description compelling
It is one thing to have traffic on the eCommerce website but it is another thing to be able to convert that into sales. If you are looking to increase your conversion rate for your website, then writing a compelling product description is of extreme importance. This is even the more reason why you should ignore the product description from the manufacturers. It contains all the information that you and your customers need but it is not written in a manner that is compelling enough for prospective buyers. This is another thing that you have to work on. Ensure that it is Google friendly, unique, and relevant.
5. Use optimized product images
Images are as important to eCommerce websites as the pen is to paper writers and authors. Images can trigger the sales of a product. So, you must ensure that the images you use are of high quality and are compelling as well.
Also make sure you fill your ALT tag for the images. This unlocks the potential of the image to pull more traffic to your site through image search results.
6. Make sure your URL is optimized for crawls on search engine
There is a lot more importance to URL than we tend to attach. When your URL is optimized, it makes it easier for Google bots and bots from other search engines to crawl through your website or content and determine what it’s about. Your website indexation will also be eased by properly structuring your URL. Optimized URLs can also increase the user experience on your page and also keeps them longer on your page.
7. Improve your website usability
The usability of your website is largely linked with the navigation of your website and the user experience as well. A major mistake to avoid is not having a navigation menu on your website. You should also ensure that you link up your home pages to your product pages and other important landing pages. This also makes it easy for search engine bots to go through your website.
8. Avoid broken links
As an eCommerce website, you have to ensure that your visitors and your HR system have the best experience on your website. No one wants to click on a page only to find that it leads to nothing. It can be quite disappointing and can lead to an increased bounce rate on your website.
So you have to check your links regularly and ensure that none of them is broken. Having too many broken links is a sure way to failure as an eCommerce website.
9. Make sure you are converting your traffic into sales.
This is the crux of whatever you are doing as an online store. A blogger might be contented with just having traffic on their blog. But as an online store, you want more. You want to convert that traffic into sales. So, you have to check regularly to ensure that your website visitors are transitioning into customers
You can make use of a tool like Google Analytics to help you determine things to improve.
Launching an e-commerce website does not require much, neither does keeping it afloat. However, practicing strong SEO tactics is the key to being successful. Otherwise, you will have an online store with no visitors and no customers.