BUSINESS CARDS

Raise Your Reputation: How to Create a Brand Identity

In a recent study, researchers found that businesses with a consistent brand message across multiple platforms increased revenue by nearly 23 percent.

Modern consumers like consistency, which is why creating an adequate and memorable brand identity.

If you are like most newcomers to the world online marketing, you are wondering about how to create a brand identity without spending tons of money.

Luckily, there are a number of methods and tools available that are both very effective and inexpensive.

The following are just some of the things you need to do when trying to create a brand identity for your business.

Learning How to Create a Brand Identity is Different From Selling a Product

In the past, product-centric marketing was all the rage.

Rather than hanging your hat on just one product, your brand identity needs to encapsulate every aspect of your business.

You need to realize that modern consumers have notoriously short attention spans.

This means you have very little time to make an impression on them with your branding.

Wasting this valuable pushing a product that a consumer may not be interested in can lead to big problems when trying to generate leads.

If your brand does not excite consumers, they will simply move on to a competitor. This is why you need to make sure the brand identity you come up with is memorable and easy to comprehend.

Make Sure Your Brand Identity Reflects Your Business

While you need to think about what consumers want to see, you don't need to let the pursuit of new leads take away from the core values your business was developed on.

Often times, the core values and mission statement your company has will dictate the direction your marketing and branding should take.

Making sure consumers instantly knows what your company is about is essential. This is why you need to hone in on what you want to convey to readers before starting to build your brand.

Graphics and Website Copy are a Huge Part of Your Brand Identity

One of the first places you have to make a good impression on potential customers is on your website. Making sure your website is both appealing and easy to use is a must.

When having your website designed, you need to focus heavily on the graphics and website copy being used.

The pictures and graphics used on your website should be representative of your brand.

Finding a voice for your business and using it in your website copy is also important.

If you are unsure about how to find this voice, consulting with content marketing professionals is a great idea.

They will have no problem developing and optimizing your content for maximum impact.

Getting Professional Help is a Must

Trying to develop and maintain a brand identity without professional help can be difficult.

Professionals will show you how to create a brand identity with ease.

Are you looking for more ideas about branding and design?

If so, be sure to check out our blog for more articles on these subjects.

What Makes a Logo iconic? 5 Key Characteristics

Did you know there are almost 30 million small businesses in the U.S.? If you're a small business owner, this means one thing: lots of competition.

How in the world can you stand out from the crowd? Well, one great way is through creating an iconic logo. But this is easier said than done.

Here are 5 characteristics of iconic logos that you can implement as you create yours.

1. Simplicity

First and foremost, keep your logo simple! That way, you can use it across a wide variety of platforms.

Think about it. The most well-known logos like McDonalds and Apple are simple and uncomplicated. And they are super successful!

When a logo is simple, it's easier to remember. For example, if you asked people to draw the Nike logo right now, most people would be able to! That's the sign of an iconic logo.

2. Uniqueness

Next, your logo needs to be unique. Just because its simple doesn't mean it should blend in with the crowd. Instead, it should be different and memorable.

There are lots of ways to be unique, including:

• A clever use of typography
• A bold or interesting concept
• A unique use of negative space

And many more. These are just a few ideas.

However, when making your logo, include only one unique feature. If there are more, it will get complicated and hard to remember.

3. Relevance

Third, your logo should be relevant to your industry and target audience. You don't want people to be confused when they see your logo.

Instead, you want the message to make sense and to align with your company's objectives.

You only have seven seconds to make a first impression with your target market. So make sure your logo is relevant to them.

4. Longevity: Another Characteristic of an Iconic Logo

Another characteristic of iconic logos is longevity. Logos that we know and love have lasted throughout time.

It's easy to get super trendy with logos, but the best ones have lasted for a long time. Think of the New York Yankees, Coca-Cola, or Pepsi.

While they have had updates over the years, they are still very similar to their original form. This makes them instantly recognizable.

5. Scalability

In today's world, your logo will be used in a wide variety of places. It will be displayed in digital realms, like your website as well as in traditional places like a t-shirt or hat.

It may also be blown up to fill something massive like a billboard, and will also be used in the smallest places like a pen or on a business card.

In all of these cases, your logo needs to look great. The most iconic logos do this super well.

Closing Thoughts

These five characteristics will help you design an iconic logo. Now it's time to get started on yours!

Get in touch with our team for professional logo design. We're here to help!