Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Halyard

    SAILMAKERS

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    A sail loft that still hand-finishes. The l becomes a mast with a pennant, the only picture in a wordmark made of hairlines.

    Client

    a traditional sail loft

    Construction

    the word 'Halyard' in a thin high-contrast italic serif, the ascender of the l extended upward and ending in a tiny pennant flag

    02 — Primary lockupStacked · symbol over wordmark
    SAILMAKERS

    03 — On light

    SAILMAKERS

    NAVY on SALT

    03 — On dark

    SAILMAKERS

    PENNANT on NAVY

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the ascender height on all sides.
    Minimum 30 mm wide in print · 140 px on screen

    06 — Scale

    48 MM
    24 MM
    12 MM
    FAVICON

    Favicon: H with pennant mast. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    NAVYPMS 282 U#14213DRGB 20 33 61CMYK 100 90 40 45
    SALTPMS Warm Gray 1 U#F4F1EARGB 244 241 234CMYK 3 3 8 0
    PENNANTPMS 485 U#C8332BRGB 200 51 43CMYK 15 92 90 5
    BRASSPMS 4515 U#B8965ARGB 184 150 90CMYK 30 38 70 5
    TEAKPMS 7568 U#6B4A2BRGB 107 74 43CMYK 45 60 85 40

    08 — Typography

    Aa

    Instrument Serif Italic — Headings

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Manrope — Body

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    JetBrains Mono — Labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Salt on navy

    ✓Navy on salt

    ✓Pennant flag in red only

    ✕Do not embolden the hairlines

    ✕Do not remove the pennant

    ✕Do not set upright

    Halyard logo and brand identity for a traditional sail loft, designed by Print Peppermint, shown as a navy single-colour screen print on the canvas
    10 — In applicationbeauty → sailmaking; white on black → salt white on navy
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    See how we reinterpret a logo →

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    A studio exercise. Halyard, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.