This is right if
The silhouette is familiar and worth keeping, but the drawing falls apart on paper: fine details close up, the emboss looks muddy, the foil version never quite works.
Your logo nearly works
Keep what people recognise. Redraw the rest.
Logo reinterpretation keeps the parts of a mark customers already recognise, the silhouette, the counter, the colour, and redraws everything else as three directions you judge printed on real stock.
- Guide price
- from 1.450 $
- Scope
- three directions, one round
- Turnaround
- 2 to 3 weeks
Guide price. Every project is quoted — tell us what it is for and we come back with a number. Most reinterpretations land between 1.450 $ and 2.800 $. Half of every design fee is credited against your first print order over 600 $.
Alvarez Stone · the final stone A, relief rules in one ink
From a real project · Alvarez Stone
Full tonal relief → Etched, one ink
The final mark. The sculptural feeling is carried by line weight instead of tone: each rule thickens into shadow and thins across a lit face, so one plate describes the whole form.
Read the Alvarez Stone case study →
How it runs
Four steps, each one on paper.
- 01
Start with the real piece
Show us the mark customers know. We agree which parts must stay before drawing anything new.
- 02
See the directions on stock
Three distinct directions on the actual printed application, not marks floating on a screen.
- 03
Refine and resolve
One chosen direction is refined against your feedback and the limits of the selected process.
- 04
Receive the production files
Outlined vector masters, process separations and a spec sheet naming what the press needs to hold.
The handoff
What you get.
- Three drawn directions, shown printed rather than flat
- One round of refinement on the chosen direction
- Final mark with mono, reversed and small-size variants
- Separated artwork per process
- Spec sheet and usage notes
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Is this the right service?
When you need this. When you don't.
Production standards
The details that matter here.
The mark at small size
Test open counters and minimum strokes at the size of the finished piece, not on a large monitor.
Business card sizes →
Metallic marks
An ink gradient cannot simply become a foil gradient: the die needs one solid separation.
Foil stamping →Questions before we start.
Will my customers still recognise the logo?
That is the constraint we work inside. We agree what is load-bearing — the silhouette, the counter, the colour — before any drawing starts, and those elements do not move.
Why does my emboss look muddy?
Emboss needs open counters and a single clear depth. Detail under about 1.5 mm collapses when the paper stretches. A reinterpretation opens the mark up so the depth reads.
What if I dislike all three directions?
Tell us what missed before choosing one to refine. If the brief has fundamentally changed, we discuss the new scope before drawing again.
Do I own the finished files?
Yes. The approved artwork and its production files are yours. Fonts licensed from others remain subject to their licence.
Can you keep my colours and existing artwork?
Send the best original file you have and your colour references. We keep what survives the actual stock and process, then show any unavoidable change before approval.
Updated September 2026
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Stationery Suite Artwork
from 650 $A card, letterhead and envelope with one consistent mark, thoughtful spacing and separations that make production simple.
Wedding Suite Artwork
from 950 $Invitation, reply, details and envelope considered together so the whole suite arrives as one clear gesture.