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    Reversed Calling Card concept: 48pt cotton, brightest white · deep letterpress impression front and back

    Designstudie

    Reversed Calling Card concept: 48pt cotton, brightest white · deep letterpress impression front and back

    Reversed Calling Card

    Das Rezept

    Product & size
    Reversed Calling Card
    Papier
    48pt cotton, brightest white
    Print & finishes
    deep letterpress impression front and back

    Hinweis aus dem Studio

    A reframing: the calling card convention inverted. Front shows just the essentials—business name and the client in a restrained 8pt serif, centered in the bottom half, leaving the top two-thirds pure white. Back is the monogram, centered, printed deep into 48pt cotton letterpress. The card reads as a monogram first when held, contact information secondary. Classic feeling, unexpected logic.

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