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    GUIDE V1.0 · 00%

    Fathom

    SONAR & SUBSEA SURVEY

    Brand guidelines
    Version 1.0
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    01 — The idea

    A wordmark read through water. The slices are scan lines; the shifts are what the sonar actually sees.

    Client

    a subsea survey company

    Construction

    the word 'Fathom' in a heavy sans where every letter is broken into horizontal scan-line slices with small gaps, the slices shifted a pixel left or right like a sonar return

    02 — Primary lockupStacked · symbol over wordmark
    SONAR & SUBSEA SURVEY

    03 — On light

    SONAR & SUBSEA SURVEY

    ABYSS on SURFACE

    03 — On dark

    SONAR & SUBSEA SURVEY

    SIGNAL on ABYSS

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the slice gap × 8 on all sides.
    Minimum 26 mm wide in print · 128 px on screen

    06 — Scale

    48 MM
    24 MM
    12 MM
    F
    FAVICON

    Favicon: Sliced F only. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    ABYSSPMS 282 U#0A1628RGB 10 22 40CMYK 100 90 50 65
    SURFACEPMS 621 U#DFE8E4RGB 223 232 228CMYK 12 4 10 0
    SIGNALPMS 3395 U#3FD08ARGB 63 208 138CMYK 65 0 60 0
    DEPTHPMS 7700 U#1F4E6BRGB 31 78 107CMYK 90 60 35 20
    HULLPMS 432 U#3A3F47RGB 58 63 71CMYK 72 62 52 40

    08 — Typography

    Aa

    Chivo Black — Headings

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    IBM Plex Sans — Body

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    JetBrains Mono — Labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Signal on abyss

    ✓Abyss on surface

    ✓One-colour unsliced version below 26 mm

    ✕Do not add more than one pixel of shift

    ✕Do not animate the slices on print

    ✕Do not use a gradient between slices

    Fathom logo and brand identity for a subsea survey company, designed by Print Peppermint, shown as a signal-green laser-marked fill on the plate
    10 — In applicationstreetwear → subsea; orange on sand → signal green on abyss
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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    A studio exercise. Fathom, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.