Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Foundry

    Brass & Bronze Casting

    Brand guidelines
    Version 1.0
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    01 — The idea

    An isometric mark is the hardest thing to letterpress. Facets want tonal separation, and letterpress gives you one ink.

    Client

    A brass and bronze casting foundry

    Construction

    One continuous ribbon, folded twice. Every fold between two faces is a white channel of a single consistent width, so nothing depends on a mid-tone.

    02 — Primary lockupStacked · symbol over wordmark
    Brass & Bronze Casting

    03 — On light

    Brass & Bronze Casting

    Iron Black on Concrete

    03 — On dark

    Brass & Bronze Casting

    Molten Bronze on Iron Black

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the height of the ribbon's narrowest facet on all four sides.
    Minimum 16 mm wide. Below that, the favicon lockup.

    06 — Scale

    48 MM
    24 MM
    12 MM
    F
    FAVICON

    Favicon: the top facet alone, squared. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Concrete#E4E1DBRGB 228 225 219CMYK 0 1 4 11
    Iron Black#111111RGB 17 17 17CMYK 0 0 0 93
    Molten Bronze#9C6B3CRGB 156 107 60CMYK 0 31 62 39

    08 — Typography

    Aa

    Archivo Black · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Archivo · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Separate every facet with a white channel of one width

    ✓Print the folds as gaps, never as a second tone

    ✓Keep solid faces under 12 mm across

    ✕Never render a facet in a lighter shade of the ink

    ✕Never add a keyline around the ribbon

    ✕Never foil the mark — reflection fights the flat facets

    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    Start a brand project →

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    A studio exercise. Foundry, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.