Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Marrow

    BONE BROTH KITCHEN

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    Warm, slow, slightly odd. The doubled r shares one swash because the kitchen shares one pot.

    Client

    a bone broth and stock kitchen

    Construction

    the word 'Marrow' in a soft quirky serif with ball terminals, the two r's sharing a single curled swash that loops back over the a

    02 — Primary lockupStacked · symbol over wordmark
    BONE BROTH KITCHEN

    03 — On light

    BONE BROTH KITCHEN

    OXBLOOD on PARCHMENT

    03 — On dark

    BONE BROTH KITCHEN

    ROASTED on OXBLOOD

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the cap height on all sides.
    Minimum 22 mm wide in print · 110 px on screen

    06 — Scale

    48 MM
    24 MM
    12 MM
    M
    FAVICON

    Favicon: Capital M only. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    OXBLOODPMS 7421 U#5A1E24RGB 90 30 36CMYK 35 90 75 45
    PARCHMENTPMS 7527 U#F1E8D6RGB 241 232 214CMYK 4 6 15 0
    ROASTEDPMS 7511 U#C97B3ARGB 201 123 58CMYK 20 55 85 5
    SAGEPMS 5773 U#8A9A7BRGB 138 154 123CMYK 48 30 55 5
    INKPMS Black 7 U#231F1DRGB 35 31 29CMYK 70 65 65 75

    08 — Typography

    Aa

    Newsreader — Headings

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Karla — Body

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono — Labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Oxblood on parchment

    ✓Parchment on oxblood

    ✓Roasted swash as the only accent

    ✕Do not straighten the swash

    ✕Do not set in small caps

    ✕Do not add a bowl or spoon icon

    Marrow logo and brand identity for a bone broth and stock kitchen, designed by Print Peppermint, shown as a debossed oxblood glaze stamp in the ceramic
    10 — In applicationfashion → food; brown on cream → oxblood on parchment
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    Start a brand project →

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    A studio exercise. Marrow, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.