Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

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    PEDIATRIC DENTISTRY

    Brand guidelines
    Version 1.0
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    01 — The idea

    Letters like smooth stones. Nothing sharp anywhere, which is the whole promise of the practice.

    Client

    a children's dental practice

    Construction

    the word 'pebble' in ultra-heavy soft blobby lowercase where every letter is a rounded stone shape, the two b's touching, the counters tiny

    02 — Primary lockupStacked · symbol over wordmark
    PEDIATRIC DENTISTRY

    03 — On light

    PEDIATRIC DENTISTRY

    COBALT on BUTTER

    03 — On dark

    PEDIATRIC DENTISTRY

    CORAL on COBALT

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the x-height on all sides.
    Minimum 20 mm wide in print · 96 px on screen

    06 — Scale

    48 MM
    24 MM
    12 MM
    P
    FAVICON

    Favicon: Single p. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    COBALTPMS 2126 U#2B4C9BRGB 43 76 155CMYK 91 74 3 0
    BUTTERPMS 1205 U#F6E7A6RGB 246 231 166CMYK 3 6 40 0
    CORALPMS 7416 U#E9735ERGB 233 115 94CMYK 5 65 60 0
    MINTPMS 566 U#BFE3D0RGB 191 227 208CMYK 25 0 20 0
    INKPMS 5395 U#1E2233RGB 30 34 51CMYK 85 75 50 60

    08 — Typography

    Aa

    Unbounded — Headings

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Figtree — Body

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    DM Mono — Labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Cobalt on butter

    ✓Butter on cobalt

    ✓Coral for the second b only

    ✕Do not outline the letters

    ✕Do not separate the touching b's

    ✕Do not use more than two colours

    pebble logo and brand identity for a children's dental practice, designed by Print Peppermint, shown as a raised cobalt enamel print on the lid
    10 — In applicationdesign studio → kids' dentist; black on grey → cobalt on butter
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    Start a brand project →

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    A studio exercise. pebble, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.