Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Meander

    CANOE & RIVER OUTFITTERS

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    One stroke, no lifts. The mark is drawn the way a river is read: left to right, following the current, never doubling back. The three peaks are the three bends on the home stretch of water.

    Client

    a canoe and river-trip outfitter

    Construction

    a single continuous hand-drawn monoline stroke that rises and falls three times like a looping river bend, forming a loose capital M with round blunt terminals, the last peak trailing off longer and lower than the others

    02 — Primary lockupStacked · symbol over wordmark
    CANOE & RIVER OUTFITTERS

    03 — On light

    CANOE & RIVER OUTFITTERS

    RIVER GREEN on BONE

    03 — On dark

    CANOE & RIVER OUTFITTERS

    PADDLE RED on RIVER GREEN

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the stroke width × 3 on all sides.
    Minimum 18 mm wide in print · 96 px on screen

    06 — Scale

    48 MM
    24 MM
    12 MM
    M
    FAVICON

    Favicon: First peak only. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    RIVER GREENPMS 3435 U#173B32RGB 23 59 50CMYK 84 52 71 58
    BONEPMS 7527 U#EFE9DCRGB 239 233 220CMYK 5 6 13 0
    PADDLE REDPMS 7579 U#C8552BRGB 200 85 43CMYK 17 78 94 5
    SILTPMS 7530 U#9C8C72RGB 156 140 114CMYK 39 40 58 6
    INKPMS Black 3 U#141A18RGB 20 26 24CMYK 77 66 67 80

    08 — Typography

    Aa

    Bricolage Grotesque — Headings

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Karla — Body

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    JetBrains Mono — Labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Bone stroke on river green

    ✓River green stroke on bone

    ✓Paddle red stroke on bone, sparingly

    ✕Do not add a second stroke or outline

    ✕Do not close the peaks into letters

    ✕Do not rotate the stroke to read as waves

    Meander logo and brand identity for a canoe and river-trip outfitter, designed by Print Peppermint, shown in application
    10 — In applicationconsumer-app energy → slow outdoor craft; red on cream → bone on deep river green
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    Start a brand project →

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    A studio exercise. Meander, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.