It was the only flick in a mark made entirely of calm resolved terminals. One inconsistency in a small mark is very visible.

Can script monograms be foil stamped on a curved label?

Yes, on a neck label, with a sculpted die and a minimum 0.5 mm stroke. The curve costs you some registration tolerance.

Does the monogram work without colour?

It was finalised as black on white first. Navy and gold is the application, not the design.

Lockhart & Thorne

Private Cellar

Brand guidelines
Version 1.0
↓ scroll

01 — The idea

The hook is gone. The sweeping stroke rises in its curve and rounds off to a clean terminal.

Client

A private wine cellar

Construction

An L and T interlocked through a shared crossbar in one even monoline weight, over a single continuous sweep.

02 — Primary lockupStacked · symbol over wordmark

Private Cellar

03 — On light

Private Cellar

Navy on Gold

03 — On dark

Private Cellar

Brass on Navy

04 — One colourFor fax, engraving, foil dies and single-plate letterpress

05 — Clear space

Clear space equals the crossbar's length, halved, on all four sides.
Minimum stroke 0.5 mm, holding on a neck label at 20 mm.

06 — Scale

48 MM

24 MM

12 MM

FAVICON

Favicon: the interlocked crossbar. Below 12 mm the wordmark is dropped and the symbol stands alone.

07 — ColourPantone from the Solid Uncoated book

Gold#F0C04ARGB 240 192 74CMYK 0 20 69 6

Navy#121F38RGB 18 31 56CMYK 68 45 0 78

Brass#C8A96BRGB 200 169 107CMYK 0 16 46 22

08 — Typography

Bodoni Moda · display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

EB Garamond · text

Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

IBM Plex Mono · labels

Labels · captions · specification lines

09 — Do and do not

✓Resolve every terminal the same rounded way

✓Foil with a sculpted die

✓Drop to the simplified lockup below the stroke floor

✕Never add a flick or hook to any terminal

✕Never scale below 0.5 mm stroke

✕Never foil a script monogram with a flat die

10 — In application

A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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A studio exercise. Lockhart & Thorne, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.