Why replace the K's diagonals?

It removes every non-square angle, which lets the mark be stencil-cut and vinyl-applied without redrawing.

How big should a single accent detail be?

Tie it to the stroke width. Absolute sizes break when the mark scales; ratios do not.

Can this be cut as a stencil?

Yes, without bridges. The squared bracket construction avoids enclosed counters that would need tying off.

Ketter Tool Library

Neighbourhood Tool Library

Brand guidelines
Version 1.0
↓ scroll

01 — The idea

One detail carries the idea: the upright turns over in a single curl, like a tool on a hook.

Client

A neighbourhood tool library

Construction

A heavy geometric K with its diagonals replaced by one squared bracket, and a curl at the top of the upright exactly one stroke width wide.

02 — Primary lockupStacked · symbol over wordmark

Neighbourhood Tool Library

03 — On light

Neighbourhood Tool Library

Ink on Safety Orange

03 — On dark

Neighbourhood Tool Library

Concrete on Ink

04 — One colourFor fax, engraving, foil dies and single-plate letterpress

05 — Clear space

Clear space equals the stroke width, doubled, on all four sides.
Minimum 12 mm wide.

06 — Scale

48 MM

24 MM

12 MM

FAVICON

Favicon: the curl and upright. Below 12 mm the wordmark is dropped and the symbol stands alone.

07 — ColourPantone from the Solid Uncoated book

Safety Orange#D9622BRGB 217 98 43CMYK 0 55 80 15

Ink#1C1B19RGB 28 27 25CMYK 0 4 11 89

Concrete#D2D0CARGB 210 208 202CMYK 0 1 4 18

08 — Typography

Oswald · display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Public Sans · text

Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

Martian Mono · labels

Labels · captions · specification lines

09 — Do and do not

✓Hold the curl at exactly one stroke width

✓Keep every angle square

✓Cut as a stencil without bridges

✕Never enlarge the curl into a hook

✕Never reintroduce a diagonal

✕Never enclose a counter that needs tying off

10 — In application

A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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A studio exercise. Ketter Tool Library, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.