Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Nimbus Bath

    Public Bathhouse

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    There is not a straight edge in the mark. The stroke swells and thins the whole way through.

    Client

    A public bathhouse

    Construction

    The N's diagonal thickens as it falls and rolls into the B's upper bowl, whose lower bowl curls back left to close the composition.

    02 — Primary lockupStacked · symbol over wordmark
    Public Bathhouse

    03 — On light

    Public Bathhouse

    Slate on Milk

    03 — On dark

    Public Bathhouse

    Thermal Teal on Slate

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the stroke's widest point on all four sides.
    Minimum 14 mm wide. Every counter verified at 16 px.

    06 — Scale

    48 MM
    24 MM
    12 MM
    N
    FAVICON

    Favicon: the N alone. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Milk#F4F1E8RGB 244 241 232CMYK 0 1 5 4
    Slate#1C2A2BRGB 28 42 43CMYK 35 2 0 83
    Thermal Teal#2C7A7ERGB 44 122 126CMYK 65 3 0 51

    08 — Typography

    Aa

    Syne · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    DM Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Size counters against the stroke's narrowest point

    ✓Round every terminal

    ✓Deboss deep — curves take it well

    ✕Never introduce a corner or a straight edge

    ✕Never size counters off the average weight

    ✕Never add a container

    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

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    A studio exercise. Nimbus Bath, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.