Print PeppermintIdentity study
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    GUIDE V1.0 · 00%

    Oakhurst

    Skate Hardgoods & Hardwood Workshop

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    Three stacked arcs read as a wooded ridge from a distance and as a capital O up close.

    Client

    A skate hardgoods and hardwood workshop

    Construction

    Arcs decreasing in width from bottom to top, the topmost closing into a full circle, with one vertical notch breaking the lower arc.

    02 — Primary lockupStacked · symbol over wordmark
    Skate Hardgoods & Hardwood Workshop

    03 — On light

    Skate Hardgoods & Hardwood Workshop

    Ink on Shop Bone

    03 — On dark

    Skate Hardgoods & Hardwood Workshop

    Ochre on Ink

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals the height of the top arc on all four sides.
    Minimum 14 mm wide.

    06 — Scale

    48 MM
    24 MM
    12 MM
    O
    FAVICON

    Favicon: the closed top circle. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Shop Bone#EFE7D6RGB 239 231 214CMYK 0 0 4 89
    Ink#1B1B1ARGB 27 27 26CMYK 0 0 4 89
    Ochre#D8A32ERGB 216 163 46CMYK 0 25 79 15

    08 — Typography

    Aa

    Archivo Black · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    Work Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    Spline Sans Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Hold one stroke weight across all three arcs

    ✓Keep the notch wider than the gaps between arcs

    ✓Print flat shapes only on maple

    ✕Never halftone or gradient this mark

    ✕Never close the notch

    ✕Never let the arc weights vary

    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    Start a brand project →

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    A studio exercise. Oakhurst, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.